Bridging the PR war room and the SOC: A playbook for cyber-ready communications
The first moments of a cyber incident define your response and reputation. Clear coordination and communication between your security operations center (SOC) and public relations (PR) team isn’t optional—it’s essential. Building this alignment ensures you’re prepared...
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Crisis Comms & Media Monitoring
Why automation is critical to meeting customer goals and thriving in the post-COVID world
Long before the upheaval of the COVID crisis, digital transformation was a fast-emerging critical need for brands and businesses to embrace—but in the “new normal,” new research from intelligent process automation firm K2 finds that transformation could be a...
COVID-19 and the appetite to shop—new shifts in consumer behavior
New research from marketing tech and consumer engagement firm Valassis examines emerging consumer behaviors amid the COVID pandemic as states lift restrictions and businesses reopen—allowing brands to tailor marketing efforts in relevant, compelling ways, driven by...
The COVID crisis pushed shoppers to switch retailers and brands—why many won’t go back
Nothing has been the same since March, and “the same” may never be the same ever again—and not surprisingly, brand loyalty has proven to be a COVID casualty. New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety...
PR Tech & AI
Why chatbots are essential for your crisis management plan
Chatbots are an incredible tool for maximizing your marketing potential. They can help you to develop customer trust and they can improve your customer engagement. But many businesses don’t realize just how beneficial they can be during a crisis, mainly because they...
5 ways business communicators can use technology to their advantage
Staying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business. Only 12 percent of Fortune 500 companies operating in 1955 survived to the year 2016. You can be sure that the ones that thrived were...
Content & Media Relations
AI-powered public relations: How to make your PR smarter without losing its human touch
In today's fast-paced digital world, brands need tools that keep up with the speed and complexity of online conversations. Traditional press releases and one-sided messaging are on the way out, and AI-powered communication tools are on the rise. Artificial...
5 best practices for implementing digital solutions in your PR workflow
With digital transformation strategies becoming the new normal in almost all industries, businesses across the world are adopting digital solutions to upgrade their processes and communication. PR is no different. After all, embracing digital technology is slowly but...
6 PR-driven strategies to elevate exposure for luxury rental properties
Luxury rental properties require a bit more than traditional marketing. If they’re going to get the exposure required to generate a strong ROI, they require strategic storytelling and expert positioning. This is how you attract affluent tenants. The goal isn’t just...
