6 enterprise technology trends that deliver real operational ROI
Enterprise technology investment is often evaluated through the lens of innovation. New platforms promise visibility, speed, and transformation. Yet many organizations continue to struggle with operational inefficiencies that quietly erode productivity and increase...
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Crisis Comms & Media Monitoring
COVID fatigue sets in—brands have acted appropriately, but consumers are ready to move on
It’s a stressful time for all of us, and while consumers have appreciated hearing more frequently from brands during the pandemic, and believe brands have communicated with the right tone and content, new research from Zurich-based omnichannel communications firm...
3 phases of destination recovery from COVID-19 for travel marketers
At the end of the Cretaceous period, 66 million years ago, an asteroid hit what is now the northern tip of Mexico’s Yucatan Peninsula. The impact triggered extreme global cooling, wiping out the dinosaurs and forcing evolution in a new direction. It’s an event...
Is brand messaging during COVID resonating with consumers—or more often backfiring?
Just as consumers are struggling in these unprecedented times, brands are also feeling their way through the COVID crisis with no strategic template or lessons-learned examples to guide them. But they know it’s important to stay connected with their audiences now more...
PR Tech & AI
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Content & Media Relations
Is AI endangering your brand equity? 3 lessons for communications professionals
In 2022, the marketing industry experienced a digital gold rush. Early innovators swarmed to ChatGPT, eyeing possibilities to transform experiences, scale outputs, and enhance workflows (among other jargon-forward goals). To their credit, these early innovators were...
5 ways that AI is impacting B2B technology marketing strategies
Artificial intelligence has become a transformative force across industries, and B2B technology marketing is no exception. By harnessing the power of AI and working with a B2B tech marketing agency, businesses can revolutionize their marketing strategies, enhance...
Exploring the intersection of AI and journalism—and the implications for media ethics
Though there is a mass adoption of AI, its role and impact on journalism are still not clearly understood. While artificial intelligence in journalism has applications in editorial, commercial, and technological domains of the industry, questions linger about its...