Bright ideas: How branding shapes interior style
In the modern world, marketing and public relations extend far beyond traditional ads and press releases. They’ve become integral not only to selling products but to shaping how people live, decorate, and express themselves within their own homes. Whether you’re a...
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Crisis Comms & Media Monitoring
Hallmark Channel’s uninspired apology—why the brand’s ad gaffe was a PR double fail
Just as the Hallmark Channel and its corny, white-bread Christmas movies were getting parodied in a “Saturday Night Live” skit over the weekend for its outdated perspective on romance and relationships, the greeting card network managed to really blow up its image...
2019 year in crisis: Boeing’s poor PR leads to sky-high reputation damage
Boeing’s mishandling of the 737 Max crisis is almost legendary. We can already see future generations of PR students going over the missteps that the company made. In this post, we will analyze what happened, what the company did, and what it could have done better....
Is Peloton crazy for not apologizing for that ad—or is it creating a new era of crisis response?
The recent criticism of Peloton’s latest bike ad is emblematic of where we are as a society and culture in 2019. The case of obtuse and presumably misintended offense, imperceptive to some but plain as day to others, is representative of a new breed of sensitivity...
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Content & Media Relations
The AI trust gap remains brands’ biggest consumer obstacle: 8 in 10 businesses say AI adds value, but 4 in 10 consumers are fearful about its future
Digital trust in all its forms has grown into a huge black cloud for brands and businesses over the past year, and AI, amid all its power and promise, is only adding fuel to that fire. Companies, as we know, have stopped at nothing to get Generative AI integrated in...
The top Generative AI concern for the remainder of 2024 is data security risk, say decision makers—what companies can do to protect data
Brands and businesses have had data-management problems since way back in primitive times (i.e., before AI), and the issue could potentially get much worse here in the modern age as the tech transforms business procedures—and new research from AI-augmented data...
AI will take jobs away after all: 8 in 10 companies plan to lay off recent college grads this year because of AI’s impact
The first fear many employees had when Generative AI steamrolled into business operations was that the tech would displace their jobs, and leaders soon began quelling those fears by stating that if anything, the opposite was true—more manpower would be necessary to...