Law firm PR in the age of AI: Why earned media matters more than ever
When it comes to law firm PR, it’s not just SEO that matters. As AI-powered tools are rising, legal public relations is facing a dramatic shift. Today, if you think that a well-crafted website or paid ads alone could define reputation, you’re wrong. Earned media...
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Crisis Comms & Media Monitoring
Uber embroiled in alarming PR crisis—and the time to act is now
Once again, Uber has become embroiled in a tragedy it had no control over. It is a sign of your pervasiveness in society that a killing perpetrated by one of your independent drivers, or even someone posing as your driver, can tarnish your reputation in spite of every...
In crisis-fueled brandscape, companies boost investment in detecting ‘bad behaviors’
In the age of #MeToo, #BlackLivesMatter and heightened social consciousness, the spotlight is brighter than ever on brand reputations. As corporate misconduct like sexual harassment and discrimination continues to make headlines that often trigger reputational crises,...
81 percent of risk management pros already seeing value of AI
Artificial intelligence is transforming all industries, including financial services. A new survey from analytics leader SASand the Global Association of Risk Professionals (GARP) shows that 81 percent of risk professionals in the financial services industry have...
PR Tech & AI
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Content & Media Relations
AI efficiency isn’t the end goal for data modernization: Senior data and tech leaders say better decision-making is the primary aim
Many brands and businesses are putting all their eggs in the AI-mastery basket, thinking once their skillsets are firmed up and data quality and productivity improve, then all the promises of AI will be revealed and everything else will fall into place. Well, it sure...
Consumer data shortfalls now the biggest obstacles to AI performance: Most spend more on personalized CX, but few brands are capable
As dynamic as AI’s impact on business has been, the wunderkind tech can only perform as well as the available data will allow—and this is the pain point companies are facing at this stage of the AI game. New research from customer engagement platform Twilio reveals...
AI-powered cyberattacks are more sophisticated than ever—and leaders are unprepared for the new wave of threat vectors
Cyberattacks have posed a red-alarm level of crisis threat for some time now, but the rise of AI has not only expanded business possibilities, it has given e-predators a similarly unlimited capacity to instigate attacks—and companies have never been more vulnerable,...