The PR manager’s guide to a restaurant launch
The restaurant business is highly competitive. Every year, approximately 50,000 new restaurants are launched in the United States. That’s over 136 restaurants every day! As a restaurant owner, it is not enough to just make good food. Food that people like is of course...
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Crisis Comms & Media Monitoring
How to learn and change from your brand’s biggest mistakes
No business is safe from a branding mistake. No matter how small or big they may be, every business is guilty of a misstep from time-to-time. However, the way you react to these mistakes is what makes all the difference. The American diner Denny’s offers a great...
Gucci’s sweater crisis perpetuates fashion PR embarrassments
It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The luxury brand has apologized, removed the sweater from store shelves and from its...
How to successfully rebrand after a painful company PR crisis
Did you know that the first 60 minutes of a crisis defines its outcome? That first hour can make a huge difference between control and chaos. If you managed to survive the golden hour, now you are probably thinking about rebranding as a way out. When brand image is...
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Content & Media Relations
The AI threat landscape: As adoption accelerates despite security shortfalls, 77 percent of companies identified breaches to their AI in the past year
Along with powerful technology like AI comes powerful threats—especially with the haphazard manner that many companies rushed to deployment without guidelines or even real knowledge of the risks they were taking. New research from AI models and assets security...
C-suite perspectives: As leaders embark on preparing their workforces for using AI, ethical guidelines and policies guide their decisions
The AI trend of 2023 was reckless productivity—businesses were so eager to boost output that many rushed to deployment with little knowledge of how they would put the tech to work for them. Despite cries for responsible use, many were willing to take some big risks in...
Media trends: Led by younger generations, podcasts are replacing traditional media consumption in all age groups
The media landscape continues to morph as a new report from strategic consultancy and marketing research firm KS&R reveals that traditional media is losing more ground to other sources as all generations, spearheaded by millennials and Gen Z, are increasingly...