10 tips for writing PR pitches journalists will read
Hoping to land more media coverage this year? Journalists are busier than ever, and if your press release (PR) pitch doesn’t catch their attention fast, it’s likely gone for good. In fact, about 75% of journalists only find value in 25% of pitches or less. The...
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Crisis Comms & Media Monitoring
Crisis management—navigating the new frontier of corporate cybersecurity
The world of crisis management has changed dramatically, and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few years have certainly...
When is crisis a four-letter word? Just ask Nike.
Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game...
Even in November, PR gaffes continue to plague the Houston Astros
After last month’s pre-World Series public relations fiasco involving their then-Assistant GM, the last thing the Houston Astros needed was one of their former players outing them as shameless rule-breakers. But to paraphrase the principle of karma, what goes around...
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Content & Media Relations
Maximizing your thought leadership bullhorn: How to boost reach and ROI
Congratulations. You have an incredibly original and smart thought leadership content piece. So now what? Having the right strategy to be an impactful storyteller is vital to crafting entertaining and educational thought leadership, but it's only half the battle....
The privacy-personalization conflict in AI-driven CX: Can brands have both highly targeted personalization and ultra-secure consumer data?
What a dilemma we have. Consumers want personalized messaging from brands, and they expect their data to remain secure and protected. But these two expectations have brought businesses to a conflicting crossroads of mutual exclusivity—the more personalized and...
Generative AI challenges in the enterprise: Lack of governance, infrastructure readiness, data management, security shortfalls and IT talent lead the list
Despite growing interest and enthusiasm for Generative AI in the enterprise, significant challenges are emerging that threaten the success of GenAI projects, and according to tech-focused consultancy Enterprise Strategy Group (ESG) and data storage and cloud...