There has been some fragility regarding America’s global reputation of late, but how is that volatile perception affecting American brands around the world? New research from MyUS, a shipping company that helps international consumers shop U.S. stores, reveals that online giant Amazon is the most popular U.S. website with international consumers.
Ok, we might have expected the mighty Amazon to endure just fine, but how about other brands? Ralph Lauren, Gap, Carter’s and Nordstrom also top the list, based on MyUS’ 2017 export and shipping data, collected from nearly 500,000 members worldwide, who use its services to ship purchases from U.S.-based stores overseas.
New additions to this year’s list include Funko, Gymboree, Toys “R” Us and The Children’s Place, showing MyUS members are increasingly buying children’s clothes, products and toys from the USA.
20 most popular U.S. websites among international consumers:
- Amazon (U.S. marketplace)
- Ralph Lauren
- OshKosh B’Gosh
- Forever 21
- The Disney Store
- Bath & Body Works
- Victoria’s Secret
- Toys “R” Us
- The Children’s Place
The stores seeing the most annual growth include J.Crew, which moved up to #13 on the list this year (up from #18 last year), 6PM, which earned the #7 spot (up from #11 last year), and OshKosh B’Gosh, which claimed #6 on the list of most popular stores (up from #16 last year).
“The middle class is expanding in many parts of the world. Now that people have more spending cash, many are eager to welcome more recognizable brands into their homes. The majority of those established brands are based in the USA,” said Ramesh Bulusu, CEO of MyUS, in a news release. “As a result, demand for high-quality products purchased directly from U.S. stores is skyrocketing.”
What are international shoppers buying from U.S. stores? Clothing, toys, skincare products, makeup, vitamins, cell phones and accessories and are the most popular items.