How bloggers can create content partnerships with PR firms

by | Aug 23, 2019 | Public Relations

Blogging has transformed from a simple online pastime to a feasible career option, with countless people from all walks of life spending time sharing their thoughts, feelings, and stories through their personal blogs.

PR agencies and bloggers can develop very healthy and profitable business relationships. Here are some details of how professionals in these two fields can start working together and ways in which this kind of partnership can be beneficial for both.

The advantages of bloggers and PR agencies working together

The advantages of this kind of working relationship are numerous and varied for both parties. On the side of the blogger, you’ll be getting more exposure and expanding your professional network of contacts and partnerships, as well as the obvious advantage of monetary compensation, samples, event invitations, and other perks.

For the PR agency, quality bloggers can help to boost values and awareness of various brands and products through the creation of good content. As more and more people seek out reviews, advice, and details on individual products and services online, the importance of blog content like ResumeWriters do is growing bigger and bigger.

Seek out help

The internet is an incredible resource, with so many tools, services, and actual workers out there ready to help out with so many different aspects of running a blog. When you’re first starting out, or if there are certain areas you’re unsure of, making the most of online help and resources can go a long way.

You can use platforms like WordPress to set up your blog with ease, adding plug-ins and themes to help it stand out from the crowd. You can also find developers and designers who will be willing to enhance and improve your blog, as well as many sites, other blogs, and articles discussing the ins and outs of blogging in order to make your content more agency-friendly.

Make your blog stand out

Many PR agencies are getting a lot of blogger applications every week, and they won’t accept every single applicant, so it’s vital to make one’s blog stand out from the crowd, and there are many different ways this can be done. Having good stats is an obvious bonus, but even those with lower viewing numbers can work with PR agencies if they’re making quality content and showing signs of growth.

A lot of agencies will ask for samples and links to blog posts in order to get a feel for the blogger’s identity and approach. The best essay writing service, SEO tools, grammar checks, video content, personality-filled posts, and other tools and blog aspects can be utilized to give a stronger overall impression of your work.

Approaching an agency

Generally, bloggers will need to make the first move and approach a PR agency with an introduction and application. The best way to do this is to give lots of important information about yourself and your blog, including stats and links. It’s also worth providing an overview of the themes and subjects you’re interested in, and it’s often worth calling up the agency or even set up an in-person meeting to discuss the finer details.

At the same time, there are several things you definitely shouldn’t do when approaching an agency. Simply sending emails without any links, stats, or details won’t get you anywhere. You also shouldn’t make any assumptions about compensation, samples, and invites. Your approach should be open, honest, friendly, and professional in order to provide the best results.

Gifting and invites

Getting samples and invitations to exclusive events is naturally a big appeal for many bloggers approaching PR agencies, but it’s vital not to put too much focus on this when making your applications and introductions. Every agency works differently and will have their systems in place in regard to giving out samples and invites.

Sometimes, for example, an agency might only have a limited number of invites or samples and have preferred bloggers or contacts to send them to. A key rule for any blogger is to remember that they aren’t automatically entitled to invitations and samples in order to enjoy a healthy working relationship with their agency.

Use SEO wisely

Search engine optimization (SEO) is a powerful tool, making use of keywords and phrases to elevate a page or post in search engine rankings, exposing the post to a wider audience, benefiting both the blogger and the agency. However, it’s important to be sensible with SEO practices in order to get the very best results.

Keywords and links shouldn’t be applied too liberally to posts so as to make them unreadable or uninteresting. Keywords are essential, but they should flow naturally with the text, and other SEO techniques need to be used with care. You can make use of SEO plugins on platforms like WordPress or other SEO sites and tools to create engaging and effective content.


For a blogger, connecting with a PR agency can reap big dividends. The key is to ensure that you make the right approach and ensure that your content is unique, interesting, and engaging in ways that the agency will admire. By putting your own personality and ideas into your work and making use of vast and varied online tools and resources, you’ll put yourself in the best position for working with an agency.

Lauren Adley
Lauren Adley is a writer and editor at dissertation uk. She is dedicated to her family, work and friends. She is keen on reading, playing the guitar and traveling. She is interested in educational, marketing and blogging issues. Feel free to connect with her on Twitter.