Six ways to use vlogs for business in 2018

by | Sep 10, 2018 | Analysis, Public Relations

Whether you are promoting your own online shop or writing service, we bet that you have a lot of features to show your audience. Vlogs—blogs with video content—are proven to be engaging: when choosing between text and video, it is becoming quite obvious that short, interesting visuals are more effective. So you shouldn’t pass up such an opportunity!

Let’s discuss six basic tips you should follow to make the most out of vlogging:

Simple and clear presentation of your services and products

Today, many major companies use YouTube to promote their offers. Most of them have unique advertising campaigns, but many have found that videos are the most informative and comprehensive. For instance, brands like GoPro usually show their new gadgets as well as videos demonstrating how effectively their products can be.

When preparing content for a video blog, keep in mind that viewers prefer brief and bright videos showcasing your product. Long and boring manuals won’t bring you loyal subscribers.

Remind them that you would like to know their thoughts and opinions—this is a perfect opportunity to interact and create personal relationships with them. So make sure to answer their comments and take their concerns into account.

Make your videos look professional

Take your time to plan on the right content and decide what is the main theme, or problem your video is going to solve. Then make sure you present the best solutions clearly. Try to avoid direct selling and tell an interesting or funny story instead. Your focus is the audience’s attention and positive attitude.

Your story must be substantial and thought-provoking. And if you are using information that doesn’t directly relate to your product, make sure to do research first to avoid errors. Stick to the point and give them what they want.

Also, to make your videos professional, be sure to have a good camera, because you don’t want your customers to have any problems watching.

Six ways to use vlogs for business in 2018

Give them an insider’s view

Users like to see your office and coworkers in the video since this establishes a high level of transparency of your service. Showing your audience the daily operations that take place in your office could increase their interest. When the customers see how your company works behind the scenes, they begin to trust your brand more. Introduce your employees and managers working together in a friendly and cheerful atmosphere. Also, get a few of them to comment in the video—this will make your brand more “human-like” and caring.

In addition, you could demonstrate what your working process looks like. Customers will be assured that you offer safe and quality products if you show them how their favorite items are brought to life.

Tell your clients about innovations and plans

Innovation is a powerful word within any industry. The competition is always pressing, so businesses have to be adaptive and active. Therefore, your vlog should contain topics that reveal how fast and efficiently your company evolves. People shouldn’t have any reasons to distrust you and your brand.

One of the best ways to demonstrate innovation is to show your employees giving small interviews, taking parts in conferences, and talking about the progress made by the company. Also, make sure that you tell your audience about future plans because they are usually want to hear about the amazing things you plan to offer.

However, don’t reveal any secrets or forget about intellectual property rights. So take your time for careful planning before you record a vlog to make sure you include just enough—but not too much.

Six ways to use vlogs for business in 2018

Demonstrations your expertise

Your clients are very likely to have questions that require detailed and professional answers. Increase the authority of your service by giving them comprehensive information. Adding industry experts to your vlog is a good way of showcasing authority.

Make your customers want more and they will choose the services you offer. If your solutions and their needs match, you will get loyal and interested customers.

We don’t mean that you have to bring experts and provide technical shows all the time. In most cases, advice and tips are just fine.

Include testimonials from your customers

Customers—especially, those who are new to your service—trust those companies that can prove their reliability. As you may know, showing feedback and reviews from your satisfied clients is a highly effective way to increase the level of confidence.

Reviews will prove that you do care about clients, quality of services and products and that you provide everything that you promise. Real testimonials are the best confirmation of your guarantees.

If, for example, you have an online shop that sells clothes, your customers cannot try anything on before they make a purchase. Most new customers feel suspicious about buying clothes they cannot touch and try on. But customer reviews will help them make a decision and feel assured that they are going to get the item they want.

Also, pay special attention to the content of the testimonials you receive and this will help you find your weaknesses and strengths so that your brand can be improved.

Videos are amazing promotional tools and they build strong personal relationships with your clients and customers, so make sure to include a vlog in your campaign.

Jennifer Pauli
Jennifer Pauli graduated from Corvinus School of Management and finished the faculty of Journalism at Corvinus University of Budapest. Currently, she is an editor, business writer, and copywriter, working with enough well-known companies, blogs, and personalities. Follow her on Twitter, G+ and read her personal blog.


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