Companies can get a high return on investment when utilizing the right strategies for promotion on Pinterest. In fact, plenty of brands have generated a lot of positive results through Pinterest by using very specific strategies.
The natural beauty brand Primally Pure makes body care and deodorant products that are non-toxic. One of the key growth drivers for this company has been its Pinterest account. On the platform, the brand is mainly focused on sharing holistic lifestyle and educational content to capture potential customers that want to learn more about skincare, as well as any side effects that can be caused by conventional skincare products. Many of the content pieces that are shared by the brand on Pinterest are linked back to the company’s blog, where customers can find detailed articles on various topics. This is an inbound marketing strategy that the brand is using, which is a very effective way that companies can build trust while also educating the target audience and nurturing new customers.
La Mer is a luxury skincare brand popular for its high-end products that are promoted by many celebrities. As the main element of its marketing strategy, the brand uses Pinterest and visual content on the platform. All of the content that the brand shares on Pinterest are visually cohesive, but the company has also found a very creative way to generate more leads through the platform. One of the strategies include a video ad campaign that showcases all of the benefits that consumers can get by using the brand’s products. Any user that engaged with one of the pins received a product sample in their mail, and with the strategy, the brand managed to increase the number of customer reviews as well as engagement. Aside from this sampling and advertising strategy campaign, the brand has also created product sets that are only available through its Pinterest account. With the help of this strategy, the company managed to entice more potential customers that discover the company through Pinterest and are willing to make a purchase on products that aren’t available anywhere else.
The online publication Good Trade generally covers topics in its content that are related to slow living and sustainability. The Pinterest account from the brand has about 10 million organic monthly views, and the company has been using this organic traffic to generate more visitors to its website. Although the company doesn’t run ads on Pinterest too frequently, it does create pins for each one of its blog posts and articles, which can easily generate a lot of traffic back to the company’s website. By using hashtags and keywords in the pins, the company ensures that the contact can be found through the Pinterest search function and converts its engaged Pinterest audience into more website visitors and readers.