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Dara Busch

Dara Busch
As Co-CEO at 5W Public RelationsDara Busch oversees 5W’s Consumer Practice, which includes Travel & Entertainment, Apparel & Accessories, Non-Profits, Home & Housewares, Health & Wellness, Mom & Baby, Beauty & Grooming, and Consumer Packaged Goods.
An essential checklist for influencer marketing efforts

An essential checklist for influencer marketing efforts

Nearly half of all companies have stated that one of their biggest marketing and public relations challenges is a lack of documented strategies. That's largely because companies either don't have a strategy they follow or the one they are following is not documented....

3 ways to capitalize on media coverage

3 ways to capitalize on media coverage

Companies that have managed to score the coveted media coverage that many other businesses have tried to achieve for a long time aren't at the end of their journey. In fact, generating positive media coverage is just one of the many steps that companies need to take...

4 ways to impact a business’s ROI with public relations

4 ways to impact a business’s ROI with public relations

When looking to invest in public relations, one of the most common questions that businesses have is ‘how to tell whether their PR campaigns are effective’. Compared to advertising campaigns, the effectiveness of a PR campaign isn't as straightforward to measure....

What is a public persona—and how can you use PR to build yours?

What is a public persona—and how can you use PR to build yours?

Most companies these days already know precisely what their consumers want. This knowledge is a core business element that helps businesses remain competitive. Consumers these days want to feel like every promotional message they see from companies is specifically...

Insights, trends, and innovations from the Cannabis World Congress

Insights, trends, and innovations from the Cannabis World Congress

In its sixth year, the Cannabis World Congress & Business Exposition drew over 176 exhibitors and thousands of attendees to the Jacob K. Javits Convention Center in New York. The event, commonly referred to as CWCB, is known as a leading forum for dispensary...

Inside Expo West—emerging trends, innovations abound in 2019

Inside Expo West—emerging trends, innovations abound in 2019

The 39th annual Natural Products Expo West is now behind us, and, with more brands taking part than ever before, it proved to be one of the most successful in the event’s history. For those who didn’t attend, try to imagine walking through football fields of...

How beauty brands can cut through trade show noise

How beauty brands can cut through trade show noise

“Beauty’s voice speaks gently.” Despite Nietzsche’s soft prose, you don’t have to listen too closely to know that there is no single voice speaking for the beauty industry. Natural hair and pink hair, skin tone and 90’s glitter, ingestible beauty and high tech devices...