There’s that term again. Seems to be popping up everywhere these days, doesn’t it?
But with good reason.
To wit, 82% of customers surveyed by Experticity said they would be very likely to follow a recommendation from a micro-influencer.
Who in their right brand mind wouldn’t want those kinds of chances?
Micro-influencers are trusted and respected experts in a particular niche who can impact consumer behavior.
When it comes to the public relations niche, we wanted to identify micro-influencers who are shaping the future of PR and communications. Agility PR Solutions‘ team of media experts used our media analysis tools to comb through social media and blogs to identify micro-influencers (and potential candidates for future webinars or blogs). Using a combination of Twitter mentions, frequency of updates, and number of times the user has been listed, we came up with a list of the top PR micro-influencers.
Behold! The Top PR micro-influencers of 2017 (so far)!
To learn more about the rise of micro-influencers, how they operate, and how exactly they can help you and your brand, check out our micro-webinar – now available on-demand.