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OUR most recent WEBINAR
Take Control with Media Monitoring
Guest Presenter: Dawn Smeaton
PR and communication professionals do not like surprises. You can’t be in the dark when it comes to news – good or bad – affecting your organization or industry.
So how do you ensure you’re always the first to know the latest news, mentions and industry announcements? The answer in short is media monitoring.
Dawn Smeaton wants to show you how you can take control with media monitoring, and stay ahead on everything there is to know about your industry.
How to Get Found in Search: What PR Pros Must Know (and Do)
PR pros know the importance of showing up in the search results, but may be overwhelmed by the avalanche of information out there when it comes to search engine optimization (SEO). Dave Yonkman, a long-time comms professional, is here to show you simple steps to get your content the traffic it deserves.
What Journalists Want From PR Pros in 2018
You need journalists to be receptive to you. But to create win-win interactions, you have to know the right ways to connect with them now. Do yourself a favor and listen when they tell you exactly how they want to be approached. In this video panel, you’ll learn how to get your pitch to stand out, 3 things reporters want from PR pros and what tricks used to work – and what to do now instead.
PR Measurement: Turning Insights Into Impact
A video panel with 3 measurement experts on proving PR’s influence. In this special presentation, Ann-Sofie Krol (byBrick Insight), Susan Darch (Travel Alberta), and our very own Pragya Dubey will discuss the present and future of PR measurement, why it needs to become a part of every campaign you launch, and how easy it can be to get started.
Better Messaging: 5 Tips on Writing Copy That Drives Action
As communications professionals, we believe in the power of language. But sometimes a finely crafted message isn’t enough…Copywriting guru Joanna Wiebe spills her secrets for writing persuasive copy that will compel your audience to act.
Good Coverage Equals Goodwill: 6 Ways to Get It
They say that it takes 10 positive stories to undo the damage of a single negative one. It’s like this: when you earn good coverage, you’re putting pennies in the piggy bank. Thats why Josh Weiss, president and founder of 10 to 1 Public Relations, wants to give away some secrets to earning that goodwill-building coverage.
Newsjacking: How to do it right (and get results)
Newsjacking. Maybe you’ve heard the word. Maybe you’ve read about or been told stories of its power. Or maybe you even tried to do it once! Regardless… David Meerman Scott, who pioneered the practice, is with us this month to give you the real lowdown on how to inject your ideas into a breaking news story to generate tons of media coverage for your organization.
Visual Storytelling for PR Professionals
Images are now the undisputed driving force behind online news; they grab attention, convey emotion, and encourage sharing. In fact, articles with images are more than twice as likely to be read as those without. Lisa Arledge Powell, president of PR firm MediaSource, has been championing visual journalism for two decades. She knows what it takes for a brand to get noticed in this new wave, and wants you to know too.
How PR Is Set to Change in 2018 – And How You Can Capitalize
This industry changes fast, and if you don’t stay on top of things, you risk losing a step and falling behind. Brian Kelley, Christopher Penn, and David Landis are here to make sure that doesn’t happen to you. These PRedictors know which way the winds of communication are blowing. So grab a seat and get the inside track on killing it in 2018 with this video panel.
Using Reddit to Spike Your Media Coverage
In this 45 min. webinar with Daniel Russell you’ll: get a nice Reddit overview, learn why it’s the perfect place to test and spread your message, hear stories of brands who used Reddit to earn coverage in major national outlets, and get actionable tips on how you can do the same.
PR Measurement Pays: Connecting Media Coverage to Business Objectives
In this 60-minute webinar, Measurement Queen Katie Paine walked us through three examples of organizations – both for-profit and non-profit – that aligned their media metrics to their business objectives…and saw success because of it.
Media Relations: 4 Reasons It’s Not Working For You
Some people say media relations is a lost art. Some people are right. In this 45-minute webinar, Katy Pollard — she of Listening Pig public relations — will remind us just how important our relationships with journalists are, and teach us how to recapture what so many of us seem to have lost.
Contagious: Why Things Catch On
We’ve taken the very best parts of our original webinar with Dr. Jonah Berger, author of New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On, and condensed them into 30 minutes focusing strictly on the essentials. This presentation reveals the secret science behind word-of-mouth and social transmission, and teaches you how to craft your own contagious content.
micro-influencers: a micro-webinar
In this 25-minute micro-webinar, we and guest presenter Shane Barker looks at the rise of the micro-influencer in today’s world of hyper-stimulation and information saturation, to see how they’ve cleaved out a niche for themselves, and how they can help your brand.
Monitor, Measure, Evaluate, Evolve
Guest presenter Serena Ehrlich, Director of Social and Evolving Media for Business Wire, is going to share with us exactly how to MONITOR, MEASURE, EVALUATE, and EVOLVE, so you can fearlessly execute your communications strategy.
6 Ways to Build Better Campaigns
Guest presenter Stan Steinreich delves into each of his recommendations, providing practical tips, success stories, and tricks to overcoming those obstacles that are holding your campaigns back.
Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions
We teamed up with Bulldog Reporter and guest presenter, Katie Paine, for an in-depth look at the state of measurement in the PR industry. In this webinar, Katie Paine, the Queen of Measurement, shares her PR measurement experience and the 6 Steps to Success with PR Measurement.
How to Identify, Cultivate and Partner with Digital Influencers
We teamed up with Bulldog Reporter and guest presenter, Andrea Wytish, for this on-demand webinar, 6 Ways to Build Better Campaigns. This webinar provides an in-depth look at digital influencers and how to best find and work with them to promote your brand.
How many concepts are so captivating that students are willing to study them for no credits? Ask any educator that question and they will tell you: not many. So when Dr. Ernest Wilson III was approached by his students who wanted to learn more about Third Space...
By making your business more energy efficient, using renewable energy where possible and recycling more, you can lower the business’ carbon footprint and do your bit in the fight to save our planet. There are, however, several reasons to embrace eco-friendly practices...
CEOs are deepening their engagement in the areas of ethics, values, trust and transparency, according to new research on the marketing and communications practices of leading companies from EthicOne and the Ethisphere Institute. The new, jointly released Ethics in...