62% of companies don’t respond to customer service emails—why?

by | Feb 7, 2018 | Public Relations

New research from customer relationship management software provider SuperOffice finds that 62 percent of companies do not respond to customer service emails.

Customer service studies suggest that while 80 percent of businesses believe they provide excellent service to their customers, only 8 percent experience an excellent service.

SuperOffice wanted to find out if these numbers were accurate and so they conducted their own customer service performance analysis of 1,000 companies, both large and small organizations, around the world.

62% of companies don’t respond to customer service emails—why?

To conduct the research, SuperOffice sent a customer service request to each company with two questions and scored results on how fast the companies responded, the support content, quality and tone of the response.

Businesses continue to emphasize how important their customers are, yet the number of companies that do not respond to customer requests has continued to grow.

Here are the key findings from the new study:

  • 62 percent of companies do not respond to customer service emails
  • 90 percent of companies do not acknowledge or inform the customer that an email has been received
  • 97 percent of companies do not follow up with customers to see if they are satisfied with the response
  • Only 20 percent of companies are able to answer questions in the first reply
  • The average response time to handle a customer service request is 12 hours and 10 minutes

Read more about the survey and detailed findings here.

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Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

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