Data-driven development has dramatically changed the trajectory of many business industries. A recent market study has shown that companies using a data-driven approach are 23 times more likely to secure new customers. This new approach enables executives to visualize...
Imagine this scenario: a potential customer searches for your business online and finds negative reviews, comments, and news articles. They are immediately turned off, and decide to take their business elsewhere. This is why managing your business reputation is...
Investment bank Piper Sandler Companies has been surveying teens about discretionary spending trends and brand preferences for many years, and has now released its 45th semi-annual Taking Stock with Teens survey, in partnership with global high-school-student network...
New research from event insights group Freeman, in partnership with Edelman Data and Intelligence, examines the impact of face-to-face interactions on brand loyalty and trust and how in-person interaction impacts trust and loyalty for brands in the U.S. Survey data...
There are few things that are more important to a business than its relationship with clients. To ensure that this is top-class, you’ll need to regularly review your approach. Are you ensuring that customers develop a positive image of your brand? Do you have access...
Up to 86 percent of customers will leave a brand they’ve previously been loyal to after just two negative experiences. That’s how important CX is to your bottom line. However, PR pros and communicators often ignore customer experience when drafting marketing...
In today’s digital world, it is more important than ever for businesses to understand how their brand is perceived. With the rise of social media and online reviews, customers now have a real-time platform to voice their opinions about brands. This means businesses...
As the eCommerce industry continues to grow, competition is only getting hotter. One of the most effective ways to stand out from the competition in your industry and increase brand awareness is through public relations. PR can help you with getting your brand in...
How comprehensive is your brand’s “talkability”? If your focus is overly digital—as many brands now embrace in the post-pandemic age—you may be missing the opportunity to engage an entire sector of conversation starters. New research from data and analytics firm...
New shopper insights research from retail marketing collective Acosta Group looks at the state of the natural/organic shopper, providing brands and retailers valuable information to drive growth in store and online. Natural and organic product sales continue to climb,...
Thought leadership is a response to the complex online environment in which trust is the most valuable currency. But what is ‘thought leadership,’ and what use is it for marketers? Marketing has existed for as long as people have competed to sell products or services....
Are you thinking about starting a business? If so, PR should be at the top of your list of things to do. Public relations can help you get your business off the ground and build credibility with your target audience. Here are some essential PR tips to keep in mind as...