There’s no doubt that politics in the US are getting more divisive and confrontational, and brands and businesses are also feeling the hostility. A new survey results from The Conference Board ESG Center reveal that 78 percent of US corporations describe today's...
Brand image has always been important, but never more so than it is in 2023. These days, consumers are more selective than ever about the brands they use. They will spend time researching a business before making a decision and always favor brands that are a positive...
Despite the issue’s urgency and horrific implications, new research from Singapore Management University (SMU) determines that there is no easy way to engage with the general public to communicate the risks of climate change. Led by Assistant Professor Terry van...
Expansion is often the name of the game in business, and with that being the case, it’s easy to forget that it isn’t such a linear progression that brings only improvements. With expansion comes change, and while that might be something that you’re willing to accept,...
How old is your website’s design? Has it been five, 10 or 15 years since you’ve made an update? If your website is old, the design is probably outdated. At first, it might not seem like a big deal to have an outdated design. Many businesses have websites that haven’t...
Prince Harry’s autobiography has become the UK’s fastest-selling nonfiction book ever, recording figures of 400,000 on its first day of sale. The tell-all book, released last week, provides a range of accusations, including an allegation of being “sacrificed” on the...
We all know that many hiring managers check the social media habits of job candidates, and personal social media posts are not off limits to employers when considering whether to fire established workers—new research from Express Employment Professionals finds that...
Having a positive public image is important for any business. Whether you are starting out or would like your established company to reach a wider audience, there are things to keep in mind for boosting your public image. Read on for four easy-to-implement additions...
Gaming brands were ranked for the first time in the 12th annual Brand Intimacy Study from marketing intimacy agency MBLM, and the researchers found Sega Corporation outperformed 20 peers in its category with deeper consumer connections that further elevated the...
No matter how great of a product a business might develop, if the company's customer service isn't reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers. That's...
When seeking to recruit the top talent in any industry, it is important to understand the recruitment process in much the same way as you would when marketing your company to grow a consumer base. You want to be seen as being miles ahead of the competition and in this...
There’s been quite a bit of hype about the metaverse—it’s the next big thing, it will transform how companies engage with customers, it will change the way we do business. At its most basic, the metaverse simply integrates the physical and digital worlds, enhancing...