Even though the health & hygiene industry has increased its performance from a year ago, largely due to the increased demands for germ-killing products during the pandemic, it still ranked eighth out of the 10 industries studied in MBLM’s Brand Intimacy COVID...
The COVID-19 pandemic has brought countless challenges to Americans over the past year. From the everyday issues of social distancing, sickness and childcare, to the financial issues of concern over jobs / personal finances and understanding the stimulus – the past...
Communicators are still figuring out the post-COVID consumer (hopefully, we’re almost there)—why they’re loyal to certain brands, how they think about these brands, and what leads them to change their brand loyalties. New research from digital marketing agency Boston...
Amazon became an even bigger behemoth during COVID, with consumers turning to the company’s reliable delivery services, tailor-made for such a crisis. But new research from digital experience management software firm Sitecore reveals that 40 percent of U.S. shoppers...
Next to customers who rave about a brand to their friends and family and influencers with loyal followers, employees who are evangelists for a brand they work for can be most effective and credible. The pandemic produced interesting marketing results by revealing that...
A new survey from brand management software company Frontify queried in-house branding experts to see how co-creative their brand development and management process is—uncovering critical opportunities for improvement and top challenges in the process. The firm’s...
Consumers today keep their smartphones on them for immediate access to information—and it’s usually their go-to source to find out about anywhere they plan to go. In fact, new research from design and creative agencies directory Visual Objects reveals that 76 percent...
The financial services industry continues to have a hard time building connections with the public, ranking ninth out of the 10 industries studied in the Brand Intimacy COVID Study from marketing intimacy agency MBLM. However, the industry is showing improved...
Reputation data and insights firm The RepTrak Company recently released the results of the 2021 Global RepTrak 100, a comprehensive reputation study offering in-depth analysis and ranking of the top 100 companies worldwide by Reputation Score. In 2021, it was a much...
The public is developing a vicious appetite for attacking the personal reputations of senior company executives, such as CEOs and company founders, finds new research from specialist public relations agency Transmission Private. The firm’s new 2,000-person survey...
It’s time for product marketers to offer the truth, the whole truth and nothing but the truth about their wares to consumers, and if it bumps prices up a little, it may be worth it. Consumers around the world are increasingly aware of the importance of rich, accurate,...
The COVID crisis has put customer experience (CX) and empathy center stage for brands and businesses. New research from on-demand human insights firm UserTesting shows that businesses fall into one of two categories—those doubling down on CX and those scaling back on...