The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. The reasons they feel...
While digital marketing is hugely important to the majority of modern businesses, being able to meet with prospective clients at events like trade shows is still an incredibly effective marketing tactic. However, it’s not enough to simply turn up with some flyers and...
With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons. But according to new...
Branding is one of the first things people see when they view your company. This image offers consumers insight into your business message, and in some cases, it can become a household name. So getting it right is essential. When you have created your branding, the...
One of the most important departments in your business is the customer service department. Customers will not continue to do business with you if they don't have good interactions with friendly, helpful people when they need help. If you think your customer service...
Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. Facebook’s, for example, sparked controversy and debate, while others, such as Slack’s,...
Public relations is an important aspect of every business. When you are running a startup, you don’t necessarily have the budget to hire someone full time to work on your PR. Of course, learning how to manage your own PR can be challenging. While there is a lot to...
Successful communication is the key to building a more effective PR strategy for retailers in 2020. The right ways to communicate can vary depending on your size, location, and goals, but when communication is more seamless, you get to benefit from: Improved products...
Today’s lightning-speed marketplace has made shopping, browsing, comparing and reviewing products and brands easier than ever—and as a result, consumes have become more unreliable brand advocates. In fact, traditional brand loyalty has been thought to be on the edge...
In today’s current economic climate, reputation is everything. The slightest indiscretion can result in a PR nightmare, plus, it has been known to break a company within days. One of the significant factors is the ever-changing world of social media. All it takes is a...
Hispanics in the U.S. have emerged as one of the most powerful and influential consumer sectors for brand PR and marketing—but communicators are dropping the ball when it comes to engaging this group. New research from Hispanic-focused advertising firm H Code provides...
As we enter the 21st Century’s third decade, the notion of trust—an enduring cornerstone of every kind of relationship—is tragically becoming an ever-elusive goal for organizations and institutions of all types across an increasingly skeptical business landscape....