Brands and businesses want customers reviewing their products—even if they’re not all positive, reviews are now one of the most reliable third-party methods of promoting brand awareness and authenticity. New research from global strategy and marketing consultancy...
Competing in the real estate industry can feel like an overwhelming thing to do at times. However, if you have a plan for a compelling PR strategy, you can really outshine your competition. As long as you are willing to be patient and continue working hard, you will...
Your customers are not only responsible for your company’s revenue and profit margin—they can also determine your reputation across your industry. For this reason, you must aim to develop rock-solid relationships with your target audience, which can lead to repeat...
The exponential increase in retail channels and opportunities has given new rise to the marketing of counterfeit products, and global research from the International Trademark Association (INTA) takes a deep dive into the behavior of Gen Z—the largest group of...
When deployed effectively, personalization enhances customers' lives and increases engagement and loyalty by delivering messages that are tuned to and even anticipate what customers really want—but new research finds that while marketing leaders and C-level execs...
In business, your reputation is all-important. It can take many years to build it up, but just a moment to knock it all down again. Once you have lost your reputation in business, it can be extremely difficult—perhaps even impossible—to raise it again. Here are some...
Brands and businesses may be paying a hefty price for not properly locking down their messaging. New research from insights tech firm FocusVision and strategic marketing firm InnerView Group warns that when the brand story is not consistent from marketing to...
The importance of company image from a PR point of view cannot be overlooked. While it is true that your client needs to offer high-quality products/services that are good value for money, a brand will also need to be seen favorably by their target audience in order...
Just as consumers are demanding, more brands are publicly supporting social cause platforms—but most of their efforts are not resonating with Gen Z, reveals new research from youth-focused brand engagement firm DoSomething Strategic, the social impact consulting arm...
Besides getting great press with media pick-up, positive online reviews are one of the best ways a brand or business can earn genuine third-party validation—and in some ways, reviews are even better because you’re getting the thumbs up from real users. Despite that...
No matter how great your business is or how well your staff does their job, there will inevitably be times when you don’t meet your customer’s expectations. Bad reviews are just a part of life these days, especially considering the fact that customers are 21 percent...
The social platforms and apps industry continued its downward trajectory in brand intimacy rankings last year, and although it managed to turn the arc upwards this year, the sector still ranked 10th out of the 15 studied in MBLM's Brand Intimacy 2019 Study, the...