The age of empty marketing speak is over. We’re in the era of brand journalism, and consumers expect a certain depth to their marketing. People roll their eyes at phrases like "We have a passion for..." and "Made for X by X". Instead of empty, faux-enthusiastic...
Digital marketing has now become a must-have strategy for every business aiming for a solid presence. From social media campaigns to SEO tactics, businesses out there make sure they leave no stone unturned when it comes to reaching out to their target audience. ...
Sometimes business can feel like the metaphor of the duck—all the appearance of calm and collected until you take a peek under the water and see those feet paddling like crazy. To help enhance the calm and reduce the frantic paddling, we’re diving deep into the world...
In the modern healthcare landscape, reputation stands as a critical pillar upon which the success of healthcare organizations is built. Healthcare public relations plays a pivotal role in managing and shaping this reputation, ensuring that hospitals, clinics, and...
Do you want to learn how to drive more engagement and awareness through brand mentions? If so, you're in the right place! Regardless of your industry, there's no doubt that brand mentions are vital for your success. Whether you're a marketing manager at a big company,...
Your brand's public relations strategy will likely be well-crafted to present an image reflecting your company values and priorities. Yet, for all the internal tactics you apply to this process, external factors can affect the integrity of your brand image. In the...
Keeping your client’s data safe and secure should be one of your biggest priorities as an agency. Being an agency, it’s your job to protect your clients’ sensitive information, and if anything goes wrong, such as hacks or cyber threats, the buck stops with you. If...
The world keeps changing, yet one goal remains the same for all of humanity: keeping our Earth safe for us to live in. Experts have found hundreds of eco-friendly ways to steer humanity towards a sustainable future. While there’s the usual activism, pushing for local...
In the ever-evolving world of automotive branding, understanding its historical context is key. From Ford's mass production revolution to Volkswagen's iconic Beetle, the industry has a rich tapestry of branding milestones. Today, automotive branding goes beyond logos...
What’s the best way of writing a branding proposal that captures a potential client’s interest? What information do you need to provide? Is there a standard structure that’s known to be effective? In this article, we’ll explore all these questions and more. We’ll also...
Ninety five percent of customers trust well-regarded companies, showing how powerful a brand reputation management strategy is. In this article, we will teach you a tested way to create a strategy to mold a positive brand image. We will also share effective tactics...
The Paris Olympics Games (July 26-August 11) are almost here, and account staffers on brand Olympics programs have a problem—how to gain earned media for their clients. It’s a perennial problem because most journalists I know believe that Olympics programs resemble...