This winter, Agility PR Solutions earned top recognition on G2.com with 49 G2 badges, including the #1 spot across 3 enterprise index reports in the PR Analytics category along with maintaining #1 spot for the UK Media Influencer & Targeting category. As one of...
The art of website copywriting: 6 tips for crafting compelling content
How do you create content that truly resonates with your audience? It’s true that what you say matters big time. But there’s another aspect you should consider — and that’s how you say it. Let’s not forget about shrinking attention spans and all the digital...
5 trends to watch in content marketing and SEO for e-commerce websites
SEO is dead in 2024. Have you read it somewhere before? You must have! Many people believe this. Because SEO has become more difficult than ever. It is no longer just pleasing the search engines and getting higher positions. The rules have changed, the trends have...
Is AI endangering your brand equity? 3 lessons for communications professionals
In 2022, the marketing industry experienced a digital gold rush. Early innovators swarmed to ChatGPT, eyeing possibilities to transform experiences, scale outputs, and enhance workflows (among other jargon-forward goals). To their credit, these early innovators were...
Achieving link equity: Understanding link building for homepages vs. inner pages
Every page on your website plays a role in establishing authority and relevance. While homepages often receive the lion’s share of attention and external backlinks, inner pages are critical for creating a balanced and effective link equity distribution strategy....
Case study: How storytelling creates meaningful connections that lead to action
Creating personal connections drive people to take action. Whether through community engagement, emotional appeals or shared values, the way people feel about something often moves them more than statistics or academic analyses. And the way to make those feelings...
Framing success: How professional photography and videography elevate your PR and marketing campaigns
In PR and marketing, visuals are king. They have the power to captivate audiences, convey complex messages, and build strong brand identities. Professional photography and videography play a pivotal role in this visual narrative. They provide high-quality, compelling...
A deep dive into Content Management Systems: 10 business benefits you should know
A Content Management System (CMS) is essential for creating and managing a website. Whether you're running a blog, an online store, or a corporate website, a CMS helps you manage content efficiently and ensures your site stays organized. This guide will walk you...
How Generative AI is changing content marketing and public relations
Generative AI is reshaping the landscape of content marketing and public relations by enabling more efficient workflows, personalizing customer experiences, and creating highly engaging content. For businesses and PR professionals, this technology offers exciting...
8 steps to automating your content marketing workflow
Content marketing plays a vital role in supporting public relations, while in turn, good PR is necessary to help promote content tied to your brand. This is why so many modern companies rely on their content creation process to build brand awareness and trust. Both PR...
The power of the press release: Which kinds of announcements work best for new businesses?
Many new business owners believe press releases are outdated in today's digital world. This myth couldn’t be further from the truth. Writing a press release can effectively launch your business, generate buzz, and attract attention from potential customers and...
The rise of the content marketing industry: How compensation compares across roles
Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content...