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The key components of quality content—and why it’s so important

The key components of quality content—and why it’s so important

In today's dynamic digital landscape, brands face quite a challenge. Attention spans are short, information overload is prevalent, and competition for consumer loyalty is intense. In the midst of all the chaos the one crucial tool that has surfaced that can help...

How to craft an effective boilerplate for your press release

How to craft an effective boilerplate for your press release

A press release boilerplate is often viewed as just another box to tick—the last piece of the puzzle that few might pay attention to. After all, it's placed at the end.  However, dismissing the boilerplate as merely an afterthought could be a missed opportunity. Why?...

6 essential steps for creating a content localization strategy

6 essential steps for creating a content localization strategy

Content marketing is all about reaching audiences on a personal and emotional level. But imagine if you came across an intriguing social media post in a language you were only semi-proficient in. So much is lost in translation, and you might not pick up on all the...

5 actionable ways that startups can amplify their content

5 actionable ways that startups can amplify their content

As a startup founder, you know that producing content is crucial for your marketing strategy. However, creating content is only half the battle; the other half is making sure it reaches and resonates with your target audience.  This is where amplifying your content...

ICYMI: Bulldog’s Top 10 most popular posts from April

ICYMI: Bulldog’s Top 10 most popular posts from April

As spring appeared on the horizon, April brought in beautiful weather as well as booming traffic for Bulldog, which had another record month. Our cadre of collaborators drove the clicks last month addressing topics like establishing media relations KPIs, building...

5 ways AI can support your earned media programs

5 ways AI can support your earned media programs

A strong media relations program can help businesses to maintain a positive brand image and reach their target audience. With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media...

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