Consumers are becoming more skeptical of brands and marketers as sure as the sun rises—not only of the slick messaging many see as intended to “trick” them into purchases, but even of the images that brands present of the products themselves. New research from...
In a year that’s bound to be full of surprises, things are off to a strong start here at Bulldog HQ, where January goes in the books as one of our strongest months in recent history. As per usual, our new-year-forecasting byline submissions accounted for a big chunk...
The introduction sets the stage for exploring the future of content marketing, defining it as a pivotal force in the digital realm. Content marketing—the strategic creation and distribution of valuable and relevant content—plays a crucial role in engaging audiences....
Happy New Year everyone, and welcome to what’s sure to be another exciting year for PR. Could it be as exciting as 2023? Or even more so? We will find out soon enough. Meanwhile, last month goes down as the biggest December we’ve ever had, with traffic scaling...
So, you've just launched your new app and feel pretty good about it. That's great! But of course, your work is far from over. Once you release, you also have to promote and build a following to give that app the best shot at being successful. People need to be...
Visuals have been a marketer’s best friend for a while now, but now with AI in tow, the visual experience has been taken to the next level (or two) and there’s no looking back now—highly optimized video and other imagery are dominant and critical components of the...
In today’s ever evolving landscape of digital content creation, the significance of rich text editing cannot be overstated. This year, the dynamics of content creation went through a transformative shift due to AI finally breaking into the mainstream, and as we stand...
As temperatures began to drop across most of the country, Bulldog’s traffic kept heating up, with November turning out to be the best month of 2023 (thank you all!). As is customary, some year-in-review articles began appearing last month, along with forecasts of what...
The Creator Economy is booming, and PR pros, communicators and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content...
Sales enablement content is incredibly vital for businesses today. It provides a smarter approach to dealing with potential buyers. In addition, this content plays an essential role in bridging the gap between sales and marketing. So, how do you create a successful...
Although the fall weather cooled things down for us, Bulldog’s traffic stayed red hot in October, another record-breaking month for us—and that’s thanks to you, of course. But some important news stories grabbed a lot of interest, including posts about critical topics...
We’ve all seen them and done the double-take. From mascara-clad eyelashes on the London underground and lipstick smudges across the streets of Paris, to giant handbags bouncing across Tower Bridge; 2023 has certainly been a year for computer-generated imagery (CGI)...