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crisis communications
The crisis aftermath: navigating your “new normal”

The crisis aftermath: navigating your “new normal”

Once the storm has passed, it’s tempting to want to put a PR crisis behind you. But while operations have returned to normal, the truth is your company now exists in a new normal. How do you navigate this territory? Here are three key questions to ask yourself as your...

Why silence is not golden in a crisis

Why silence is not golden in a crisis

When the going gets tough, many of us tend to either say too much, or nothing at all. Turns out, neither of those tactics work in business. When disaster strikes, staying quiet is a close second to the devastating effects of foot-in-mouth. In recent years we’ve seen...

How to communicate during a technical glitch

How to communicate during a technical glitch

All of a sudden, it seems like everyone is experiencing a network glitch. Last week, United Airlines grounded all of its U.S. flights for two hours, causing massive delays, over an automation issue. About an hour and a half later, all trading on the New York Stock...

Crises & The Flash Boys Effect: When response speed affects outcome

Crises & The Flash Boys Effect: When response speed affects outcome

With the evolution of digital and social media, and the demand for corporate transparency at an all-time high, we’re seeing more exposés, scandals and crises than ever before. From a news anchor’s comments sparking crisis for an entire network, to allegations against...

Deflategate: A Case of Poorly Played Crisis Management

Deflategate: A Case of Poorly Played Crisis Management

They’re calling it “the biggest non-domestic violence, non-murder accusation PR disaster an NFL team has faced in a very long time.” While the press is having a field day with the fallout from Deflategate, brands are happily lining up take the metaphorical kick. Fully...

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