Once the storm has passed, it’s tempting to want to put a PR crisis behind you. But while operations have returned to normal, the truth is your company now exists in a new normal. How do you navigate this territory? Here are three key questions to ask yourself as your...
Media Relations is part of every crisis—will you be in front or behind It?
Even people involved in emergency response who aren’t necessarily responsible for communicating with public audiences still need to be concerned with it. That’s because communication, including media relations, is central to any crisis. That’s the message from Thomas...
Why silence is not golden in a crisis
When the going gets tough, many of us tend to either say too much, or nothing at all. Turns out, neither of those tactics work in business. When disaster strikes, staying quiet is a close second to the devastating effects of foot-in-mouth. In recent years we’ve seen...
How to communicate during a technical glitch
All of a sudden, it seems like everyone is experiencing a network glitch. Last week, United Airlines grounded all of its U.S. flights for two hours, causing massive delays, over an automation issue. About an hour and a half later, all trading on the New York Stock...
Subway’s PR dilemma: should “innocent until proven guilty” apply when brand equity is at stake?
It was a virtual certainty that Subway would suspend its relationship with Jared Fogle after police seized computers from his Indiana home as part of an investigation into child pornography. The privately held company had to take this action—and quickly—to preserve...
Crises & The Flash Boys Effect: When response speed affects outcome
With the evolution of digital and social media, and the demand for corporate transparency at an all-time high, we’re seeing more exposés, scandals and crises than ever before. From a news anchor’s comments sparking crisis for an entire network, to allegations against...
Deflategate: A Case of Poorly Played Crisis Management
They’re calling it “the biggest non-domestic violence, non-murder accusation PR disaster an NFL team has faced in a very long time.” While the press is having a field day with the fallout from Deflategate, brands are happily lining up take the metaphorical kick. Fully...
Jade Helm 15 and Walmart: When should PR teams respond to conspiracy theories?
The “Jade Helm 15” conspiracy theory -- which has, incredibly, gone national in scope with more than 1,000 online news mentions in the past six days -- is one that, quite frankly, shows the gullibility and paranoia of humanity knows no bounds. According to the theory,...