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crisis
50 ways to have a crisis—and how to take them on

50 ways to have a crisis—and how to take them on

If you were to think of a crisis as a meteorological event, it might start small, like a few raindrops that eventually transform into a steady, drenching downpour. At other times, it arrives full bore—a tempest capable of leveling everything in its path. All of which...

Making social justice communications part of your crisis PR planning

Making social justice communications part of your crisis PR planning

Corporations are grappling with what to say—and where to say it—as riots erupt in major cities across the nation over the tragic death of George Floyd. Social justice communications strategies are not a typical part of most corporate communications plans, something...

How PR can help to change consumer behaviour during crisis

How PR can help to change consumer behaviour during crisis

When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause. In the face of prolonged economic disruption, businesses have had to remain resilient and show agility to adapt and survive. A silver lining: as the UK economy...

Surviving a PR crisis, from first steps to resolution

Surviving a PR crisis, from first steps to resolution

The phrase “all press is good press” is not true, especially in the day and age of social media platforms where everyone can share their opinions in a matter of minutes. Most often, a PR crisis strikes when no one is expecting it—whether a business is hit with a...

Crisis communication principles: 4 benefits of having a solid plan

Crisis communication principles: 4 benefits of having a solid plan

The plan that companies create to ensure that they have effective and efficient communication during a PR crisis is essential, which is what crisis communication entails. This plan is crucial in ensuring that a company remains functional even when going through a...

Crisis control: Why response plans need a designated spokesperson

Crisis control: Why response plans need a designated spokesperson

When an adverse event rotates the spotlight of public attention to your business or that of a partner or client, does your response plan include a designated spokesperson? Does that person have a back-up? If either answer is no, then your crisis response plan has a...

February 9 was a tale of 3 PR crises—and one common denominator

February 9 was a tale of 3 PR crises—and one common denominator

When the history of PR crises is written, February 9, 2021, will certainly be a day that will be highlighted. On that day, news stories covering three major facets of American society—business, sports and politics—made headlines, despite the best efforts of PR crisis...

PR crisis playbook: Lessons learned from recent crises

PR crisis playbook: Lessons learned from recent crises

Public relations crises can happen anytime. Professional marketers should stay alert for them to learn key lessons and strategies adopted to manage such crises. With different brands responding to PR crises uniquely, their replies and approaches in the event of a PR...

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