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crisis
NFL’s Aaron Rodgers sacked by his own words in vaccine dust-up

NFL’s Aaron Rodgers sacked by his own words in vaccine dust-up

Being in a crisis situation is nothing new for Aaron Rodgers, the star quarterback for the Green Bay Packers. But usually the crisis is caused by rushing National Football League lineman attempting to sack him. Occasionally, Rodgers, arguably the best at his position...

4 tips for turning a crisis situation into an opportunity

4 tips for turning a crisis situation into an opportunity

Most of the time, when a crisis strikes, business owners resist making any necessary or even smart changes. However, crisis situations are one of the best times to create a sense of motivation and urgency for companies to finally make some long-awaited positive...

Recovering from a PR nightmare: 11 steps brands and businesses can take

Recovering from a PR nightmare: 11 steps brands and businesses can take

No matter how big or small your business is, at some point, you're going to face a public relations crisis. A PR nightmare is a scenario where something that was supposed to go smoothly goes wrong. It's often the result of poor planning and can be caused by everything...

2021 PR disasters in review—3 examples of crisis mismanagement

2021 PR disasters in review—3 examples of crisis mismanagement

The list of everything going on in the world right now—from the pandemic to civil unrest and navigating through severe weather seasons—is endless. This set of events has had an overwhelming effect on people, and in these situations it is not always easy for...

Creating a crisis management team—key roles and responsibilities

Creating a crisis management team—key roles and responsibilities

One of the biggest factors that end up determining whether a company can successfully navigate a crisis is the crisis management team and the members’ preparedness. Companies looking to create their own strong crisis PR management team should choose people that will...

When a crisis strikes, don’t dig a deeper hole

When a crisis strikes, don’t dig a deeper hole

The following is excerpted from CRISIS AVERTED: PR Strategies to Protect Your Reputation and the Bottom Line. Bad decision-making often finds its way into the C-suite. You would think that elected officials or corporate executives would have reached their positions of...

Corporate collusions, crisis communications and regulations

Corporate collusions, crisis communications and regulations

Recently, the car corporations Audi, Volkswagen, BMW, Porsche, and Mercedes-Benz, along with the parent company Daimler, were fined $1 billion by the European Union because they had spent years colluding on ways to slow down the deployment of technology that would...

8 actions that can make a PR crisis worse

8 actions that can make a PR crisis worse

While timely action can prevent the worst consequences of a PR crisis, there are certain actions that an organization can take that will make the crisis worse. The worst things that an organization can do that will make a PR crisis worse are: Lying Since the point of...

The PR implications of personal injury claims for businesses

The PR implications of personal injury claims for businesses

If you own a business, it’s critical that you take reasonable steps to guard against someone (whether they be an employee or customer) being injured as a result of your negligence. This is simply a matter of ethics. While sometimes accidents may occur through no fault...

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