Crisis can be critical. It can wreck a business in terms of lost income and disruption to key processes. From a public relations perspective, they can be especially injurious. This is because a business beset with incapacitating disasters will not present a good look...
As a PR pro, you’ve seen how a strong brand reputation can foster customer trust and encourage business success. You’ve also seen how reputational damage can negatively affect customer sentiment and a business’s bottom line. That’s why it’s your job to help your...
As negative headlines begin to dominate news outlets, social media buzzes with speculation, and phones ring incessantly with concerned stakeholders from an organization engulfed in crisis. The situation starts threatening the company's reputation, financial stability,...
Almost every company deals with a crisis at some point in their years of operation. This often includes legal issues, too. Whether it’s litigation or non-compliance with certain business laws, legal challenges can take hold at any moment. The key is to always be...
Public relations professionals understand the delicate dance of managing a brand's image. But when a crisis erupts, meticulously crafted plans can be thrown into disarray. Negative headlines erupt, public sentiment sours, and the pressure to respond mounts. In these...
Risk abounds in the business world these days—with Ai deployments moving quickly and AI skillsets developing slowly, many companies are rolling the dice with sensitive data and infrastructural vulnerability as table stakes. That’s just one of several threats lurking...
In times of natural disasters such as floods, the role of public relations becomes critically important in managing the information flow, maintaining public morale, and restoring the community's trust. Urban areas, with their dense populations and complex...
A supply chain can get interrupted due to several factors—geopolitical issues, bad weather, natural calamities, war or internal conflict, cyberattacks, workforce strikes, etc. This disruption put severe pressure on the companies and their logistical partners to...
Imagine you worked on a campaign for months, went through endless iterations, and launched it, only to find yourself under heavy public fire. This has actually happened with some of the world’s most famous brands—Pepsi’s Kendall Jenner campaign, and most recently, a...
In an era of constant connection, the reputation of a brand can be as delicate as porcelain. An unfortunate step, faulty product, or unhappy customer with significant social media influence can ignite a public relations disaster, producing tremors that may reverberate...
We live in a world of digitalization that rapidly switches from physical paperwork to electronic. That creates massive amounts of data you need to store and protect. Cybersecurity knows numerous ways to keep terabytes of vulnerable information safe. Nonetheless,...
One of the main traits successful PR professionals share is their ability to respond to a crisis situation. In fact, they already know how they’re going to respond to potential crises. This isn’t because they’ve tackled enough problems to always know what to do....