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Crisis PR: 5 tips for preparing your team for data security breaches

Crisis PR: 5 tips for preparing your team for data security breaches

Every employee of your company will be involved in the aftermath of a security breach, no matter his or her department or role. This extends to your PR team. This team has one of the most important roles because it's the touchpoint for your customers and the community...

5 smart ways your company can protect itself from a PR crisis

5 smart ways your company can protect itself from a PR crisis

When things go wrong for your company, it's important to fix the issues but also do what you can to avoid a public relations crisis. If you do not have an easy-to-understand PR policy in place, now is the time to develop one and ensure each employee understands these...

8 steps to take to deal with a reputational crisis

8 steps to take to deal with a reputational crisis

Navigating a severe reputational crisis is a nightmare for any PR manager. It can be anything, from a data breach to a failed promotional campaign and employee-related issues. Due to social media sites, such crises become more frequent as even a minor adverse event...

4 things every crisis communication strategy should include

4 things every crisis communication strategy should include

Every day you have to deal with issues at your company. Most of the time, problems are relatively easy to resolve. Occasionally, you will face a crisis. You need to respond appropriately, whether it’s a personal data breach or a rebranding gone wrong. A crisis...

Performing a crisis audit: 5 elements that play a crucial role

Performing a crisis audit: 5 elements that play a crucial role

One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. That's why it is...

5 PR crisis management mistakes you should avoid

5 PR crisis management mistakes you should avoid

No matter how big your business may be, no company is invulnerable to a PR crisis. An ever-present threat to your brand's reputation and social standing, there are many rights and many wrongs when it comes to PR crisis management. Learning how to avoid the pitfalls of...

4 tips for handling PR crisis through social media

4 tips for handling PR crisis through social media

Public relations is a big part of any business, and understanding how to utilize it carefully is one of the keys to successful business management. It's important to understand and accept the truth that you want your business to grow. You might not want to take your...

Crisis maintenance: How to properly handle a workplace accident

Crisis maintenance: How to properly handle a workplace accident

A workplace accident can be devastating for a business’s reputation, on top of hurting whoever’s involved. If not handled responsibly, your injured worker could face much more damage and harm, your business will have to shell out more money, and on top of that, you...

Peloton shows how to swiftly navigate a PR crisis—just like that

Peloton shows how to swiftly navigate a PR crisis—just like that

**Update - Since publishing this piece, it seems that Mr. Big now has bigger problems than his Peloton-induced heart attack. On Thursday, December 16, actor Chris Noth was accused of sexual assault by two different women. In light of these accusations, Peloton has...

When crisis PR goes wrong: Alec Baldwin’s misguided response

When crisis PR goes wrong: Alec Baldwin’s misguided response

Recently, Alec Baldwin sat down for an interview with George Stephanopoulos regarding the fatal shooting of cinematographer Halyna Hutchins on the set of his film “Rust”. According to Baldwin, he would have never pointed a firearm at another person and pulled the...

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