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crisis
Looking back on crises and responses in the midst of the pandemic

Looking back on crises and responses in the midst of the pandemic

The last fifteen months have been difficult around the globe due to the pandemic. When the World Health Organization first announced that the virus has spread to multiple countries, many of them announced the closing down of locations where people tend to gather in...

Avoid ‘Cancel Culture’ with this crisis PR checklist

Avoid ‘Cancel Culture’ with this crisis PR checklist

The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social...

4 industries that particularly need good PR now

4 industries that particularly need good PR now

Good public relations is vital for every single industry in the business world, especially now that most businesses are partially based online and are looking to attract customers from all around the globe. However, acquiring good PR is more important for some...

3 ways to use email for effective crisis communication

3 ways to use email for effective crisis communication

As with any important communication, the medium of the message matters. While public statements and interviews are important because of the reach that accompanies them, sometimes in a crisis another medium may be more effective or appropriate. Emails are a powerful...

COVID’s handling offers lessons on how not to make a PR crisis worse

COVID’s handling offers lessons on how not to make a PR crisis worse

Prior to joining Burson-Marsteller, my first PR job was with a political agency, where I learned on-the-job lessons not taught in communication’s schools about how to deal with the media and approach problems that could change on a daily basis. I have long said that...

The importance of maintaining social marketing in times of crisis

The importance of maintaining social marketing in times of crisis

Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 percent in 2020 equating to an industry value of £24bn by the end of the year. Fast forward five months and, as we all...

Why chatbots are essential for your crisis management plan

Why chatbots are essential for your crisis management plan

Chatbots are an incredible tool for maximizing your marketing potential. They can help you to develop customer trust and they can improve your customer engagement. But many businesses don’t realize just how beneficial they can be during a crisis, mainly because they...

A look at communications ethics in times of crisis

A look at communications ethics in times of crisis

“Coronavirus” has quickly become the most frequently googled term by a long shot as news outlets are dripping in information regarding the spread of COVID-19. The number of confirmed cases worldwide passed three million, with hundreds of thousands more looming in the...

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