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crisis
4 things every crisis communication strategy should include

4 things every crisis communication strategy should include

Every day you have to deal with issues at your company. Most of the time, problems are relatively easy to resolve. Occasionally, you will face a crisis. You need to respond appropriately, whether it’s a personal data breach or a rebranding gone wrong. A crisis...

Performing a crisis audit: 5 elements that play a crucial role

Performing a crisis audit: 5 elements that play a crucial role

One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. That's why it is...

5 PR crisis management mistakes you should avoid

5 PR crisis management mistakes you should avoid

No matter how big your business may be, no company is invulnerable to a PR crisis. An ever-present threat to your brand's reputation and social standing, there are many rights and many wrongs when it comes to PR crisis management. Learning how to avoid the pitfalls of...

4 tips for handling PR crisis through social media

4 tips for handling PR crisis through social media

Public relations is a big part of any business, and understanding how to utilize it carefully is one of the keys to successful business management. It's important to understand and accept the truth that you want your business to grow. You might not want to take your...

Crisis maintenance: How to properly handle a workplace accident

Crisis maintenance: How to properly handle a workplace accident

A workplace accident can be devastating for a business’s reputation, on top of hurting whoever’s involved. If not handled responsibly, your injured worker could face much more damage and harm, your business will have to shell out more money, and on top of that, you...

Peloton shows how to swiftly navigate a PR crisis—just like that

Peloton shows how to swiftly navigate a PR crisis—just like that

**Update - Since publishing this piece, it seems that Mr. Big now has bigger problems than his Peloton-induced heart attack. On Thursday, December 16, actor Chris Noth was accused of sexual assault by two different women. In light of these accusations, Peloton has...

When crisis PR goes wrong: Alec Baldwin’s misguided response

When crisis PR goes wrong: Alec Baldwin’s misguided response

Recently, Alec Baldwin sat down for an interview with George Stephanopoulos regarding the fatal shooting of cinematographer Halyna Hutchins on the set of his film “Rust”. According to Baldwin, he would have never pointed a firearm at another person and pulled the...

NFL’s Aaron Rodgers sacked by his own words in vaccine dust-up

NFL’s Aaron Rodgers sacked by his own words in vaccine dust-up

Being in a crisis situation is nothing new for Aaron Rodgers, the star quarterback for the Green Bay Packers. But usually the crisis is caused by rushing National Football League lineman attempting to sack him. Occasionally, Rodgers, arguably the best at his position...

4 tips for turning a crisis situation into an opportunity

4 tips for turning a crisis situation into an opportunity

Most of the time, when a crisis strikes, business owners resist making any necessary or even smart changes. However, crisis situations are one of the best times to create a sense of motivation and urgency for companies to finally make some long-awaited positive...

Recovering from a PR nightmare: 11 steps brands and businesses can take

Recovering from a PR nightmare: 11 steps brands and businesses can take

No matter how big or small your business is, at some point, you're going to face a public relations crisis. A PR nightmare is a scenario where something that was supposed to go smoothly goes wrong. It's often the result of poor planning and can be caused by everything...

2021 PR disasters in review—3 examples of crisis mismanagement

2021 PR disasters in review—3 examples of crisis mismanagement

The list of everything going on in the world right now—from the pandemic to civil unrest and navigating through severe weather seasons—is endless. This set of events has had an overwhelming effect on people, and in these situations it is not always easy for...

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