Recently, Alec Baldwin sat down for an interview with George Stephanopoulos regarding the fatal shooting of cinematographer Halyna Hutchins on the set of his film “Rust”. According to Baldwin, he would have never pointed a firearm at another person and pulled the...
When businesses should be talking about social issues—and how best to do it
These days, companies of all shapes and sizes are under increasing pressure from the public as well as their own employees to speak out on various social issues. According to some researchers, over 80 percent of the public expects CEOs to speak out publicly on social...
NFL’s Aaron Rodgers sacked by his own words in vaccine dust-up
Being in a crisis situation is nothing new for Aaron Rodgers, the star quarterback for the Green Bay Packers. But usually the crisis is caused by rushing National Football League lineman attempting to sack him. Occasionally, Rodgers, arguably the best at his position...
4 tips for turning a crisis situation into an opportunity
Most of the time, when a crisis strikes, business owners resist making any necessary or even smart changes. However, crisis situations are one of the best times to create a sense of motivation and urgency for companies to finally make some long-awaited positive...
Recovering from a PR nightmare: 11 steps brands and businesses can take
No matter how big or small your business is, at some point, you're going to face a public relations crisis. A PR nightmare is a scenario where something that was supposed to go smoothly goes wrong. It's often the result of poor planning and can be caused by everything...
2021 PR disasters in review—3 examples of crisis mismanagement
The list of everything going on in the world right now—from the pandemic to civil unrest and navigating through severe weather seasons—is endless. This set of events has had an overwhelming effect on people, and in these situations it is not always easy for...
Creating a crisis management team—key roles and responsibilities
One of the biggest factors that end up determining whether a company can successfully navigate a crisis is the crisis management team and the members’ preparedness. Companies looking to create their own strong crisis PR management team should choose people that will...
Political PR tactics are transferable to corporate PR crises—Afghanistan is a good example
One thing is certain. There are many PR lessons that President Joe Biden’s evacuation strategy from Afghanistan have provided. Another thing that is certain is that there have been many PR crises thus far in 2021. Arguably the most important one occurred not in an...
When a crisis strikes, don’t dig a deeper hole
The following is excerpted from CRISIS AVERTED: PR Strategies to Protect Your Reputation and the Bottom Line. Bad decision-making often finds its way into the C-suite. You would think that elected officials or corporate executives would have reached their positions of...
Crisis case study: How to turn an employee lawsuit into a brand disaster
Recently, the employees at the video game studio Activision Blizzard ended up walking off their jobs after news of а sexual harassment and gender discrimination lawsuit inside the company surfaced. Before the scheduled walkout, the employees shared a statement of...
Corporate collusions, crisis communications and regulations
Recently, the car corporations Audi, Volkswagen, BMW, Porsche, and Mercedes-Benz, along with the parent company Daimler, were fined $1 billion by the European Union because they had spent years colluding on ways to slow down the deployment of technology that would...
8 actions that can make a PR crisis worse
While timely action can prevent the worst consequences of a PR crisis, there are certain actions that an organization can take that will make the crisis worse. The worst things that an organization can do that will make a PR crisis worse are: Lying Since the point of...