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influencers
The role of engagement rate in evaluating influencer campaign success

The role of engagement rate in evaluating influencer campaign success

Influencer marketing has become one of the go-to strategies for businesses to enhance their campaign performance. 51% say that influencer marketing helps them get better clients for their business. With the increase in influencer marketing, brands have also started to...

10 ways AI impacts influencer marketing and influencer PR

10 ways AI impacts influencer marketing and influencer PR

AI can be a game-changer for the influencer marketing and PR business in several ways. Here are ten impactful ways AI can help: 1) Audience Analysis AI can analyze social media data to provide detailed insights into an influencer's audience demographics, interests,...

How influencer marketing is shaping the recruitment landscape

How influencer marketing is shaping the recruitment landscape

They have changed the way we shop. They have revolutionized the way we listen to (and follow) tips and advice. They keep us company, make us laugh, and create huge communities of like-minded people.  Who are we talking about? Influencers, of course. And while they...

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