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influencers
5 influencer marketing mistakes that can hurt your brand and reputation

5 influencer marketing mistakes that can hurt your brand and reputation

Influencer marketing is a superb tool that can take your PR strategy to the next level. It brings your brand in front of new active consumer audiences and engages them in a subtle, organic way. Yet, many marketers dive into influencer marketing without proper research...

6 tips for capitalizing on digital PR to build influencer relationships

6 tips for capitalizing on digital PR to build influencer relationships

Helping your business thrive in today’s constantly evolving digital PR landscape means accessing its most effective tools. This means that if you’re not already thinking about how to develop influencer partnerships, you should be. According to Statista, the global...

4 influencer marketing trends to expect in 2023

4 influencer marketing trends to expect in 2023

To no surprise, 2022 was a major period of growth and transformation for influencer marketing. And while this number is expected to continue to rise, there are particular challenges that brands and marketers face in order for their campaigns to be executed...

11 steps to launching influencer giveaways on Twitch

11 steps to launching influencer giveaways on Twitch

Twitch is one of the most popular streaming platforms online. It has over 6.5 million monthly viewers and can be a great way to engage with your audience and earn a stable income at the same time. But it's a never-ending game, and you should always strive to reach...

Influencer trends to watch as the industry continues to evolve

Influencer trends to watch as the industry continues to evolve

Since the influencer marketing industry first started getting more popular with companies and influencers, there have been numerous shifts and changes. However, the last couple of years have given way to some of the biggest changes in the influencer marketing...

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