Facebook is a phenomenon that started on the campuses of elite universities. As it grew, from dorm to dorm, city to city, and eventually country to country, an evolution took place. The social media platform was no longer a trend but an accepted tool for...
Got some great news to share but not sure how to get it out there? Despite what you may have heard, the press release is not dead. It can still be the most effective way to relay information to the press, and ultimately the public. But it does take a certain skill to...
When you’re first starting your content marketing efforts, finding a topic that resonates with your audience might be tough, and the wrong topic, coupled with weak or misplaced reach, almost always makes for low engagement. Luckily, if you use social media...
All of a sudden, it seems like everyone is experiencing a network glitch. Last week, United Airlines grounded all of its U.S. flights for two hours, causing massive delays, over an automation issue. About an hour and a half later, all trading on the New York Stock...
It was a virtual certainty that Subway would suspend its relationship with Jared Fogle after police seized computers from his Indiana home as part of an investigation into child pornography. The privately held company had to take this action—and quickly—to preserve...
Those seemingly inconsequential hashtags are crucial to gaining more exposure for your brand. Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #. Then along came...
Science-Focused Study Reveals Non-Conscious Purchase Motivations Communicators make it their job to understand audiences—for retail and B2C PR and marketing, this means knowing who is shopping at your store, and what and how much they’re buying. But one key CEX...
So you’ve done your media analysis, and have identified your top authors and publications. You’ve also completed your media list. Now what? You have to make media calls. Whether you’re following-up on a pitch previously sent via email, calling to pitch a new story, or...
Lack of a single customer view, an inability to deal with large amounts of data and lack of time for optimization are among the challenges that cause the biggest headaches for modern marketers, according to new research from Econsultancy, in partnership...
New research on data analytics reveals that the majority (63%) of B2B companies polled are frustrated by the amount of time it takes to attain the meaningful reports and data insights they seek to make more informed business decisions. It also revealed that most...
As consumers tune out banner ads and fast forward through commercials, brands need to refocus their marketing priorities and shift resources to non-interruptive methods, said Tom Gerace, CEO and founder of marketing and storytelling firm Skyword, at the company’s...