A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm...

Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click. Baseball’s use of analytics started well before the 2011 movie...

When any business or individual makes an investment, they normally ask “what’s in it for me? What am I getting in return?” With public relations and communications, a common question for tech businesses is “how can it be measured, what’s the ROI?” In a competitive...

Influencer marketing has dramatically changed—you might even say revolutionized (yep, we said it)—PR’s paid media game, and in the process created a whole new slew of metrics to keep up with. But in addition to the new-ness of the practice, quantifying some of these...