A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm...
Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click. Baseball’s use of analytics started well before the 2011 movie...
Despite a robust economy and the mountains of consumer data at their fingertips, nearly three quarters (72 percent) of senior marketing executives in a new survey cited a business growth rate of less than 10 percent last year—confirming that efficient measurement is...
When any business or individual makes an investment, they normally ask “what’s in it for me? What am I getting in return?” With public relations and communications, a common question for tech businesses is “how can it be measured, what’s the ROI?” In a competitive...
Influencer marketing has dramatically changed—you might even say revolutionized (yep, we said it)—PR’s paid media game, and in the process created a whole new slew of metrics to keep up with. But in addition to the new-ness of the practice, quantifying some of these...
Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining...
Plenty of companies measure marketing and comms activities—but all too often, their measurement does not lead to useful actions, get shared broadly among teams, or inform strategic business decisions. The savviest organizations have raised their game in the discipline...
Consumers are harder to engage with today than ever before. Marketers should not be designing their personalization strategies as a series of one-off tactics, but rather as part of a cohesive experience that enhances each individual’s journey. New research from...
Spoiler alert: Caution, “Game of Thrones” fans who are not caught up to and including season 8, episode 4, here be spoilers! Going into a recent episode, “Game of Thrones” fans were primed for big developments in the aftermath of the Battle of Winterfell. Did anyone...
You’re probably measuring the results of your PR campaign wrong. It’s OK, most of us are, my team included. We’ve been taking the easy way out, and practice makes permanent. Many of us are still using advertising’s old impression-based metrics and advertising...
New marketing measurement research from Equifax’s Data-Driven Marketing (DDM) division and Forrester Consulting found that marketers with high measurement maturity earn approximately $4 for every dollar they spend on marketing measurement. In Leader Of The Pack: How...
Acquiring new customers is costlier than retaining old ones. So once a business wins a customer, it is vital to keep them hooked on to the brand. Not surprisingly, the customer loyalty towards a brand largely depends on the extent to which a company’s products and...