This fall, Agility PR Solutions earned top recognition with...
measurement
Agility Shines (Again) in G2 Summer Reports!
This summer, Agility PR Solutions brought...
Corporate communicators struggling with internal measurement—here are the obstacles
A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm...
One, two, three data-driven marketing lessons from MLB’s obsession with analytics
Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click. Baseball’s use of analytics started well before the 2011 movie...
Today’s communicators are re-examining measurement methods—what are they finding?
Despite a robust economy and the mountains of consumer data at their fingertips, nearly three quarters (72 percent) of senior marketing executives in a new survey cited a business growth rate of less than 10 percent last year—confirming that efficient measurement is...
How a PR agency can demonstrate meaningful and measurable ROI
When any business or individual makes an investment, they normally ask “what’s in it for me? What am I getting in return?” With public relations and communications, a common question for tech businesses is “how can it be measured, what’s the ROI?” In a competitive...
As measurement poses challenges, these 3 factors can damage influencer campaigns
Influencer marketing has dramatically changed—you might even say revolutionized (yep, we said it)—PR’s paid media game, and in the process created a whole new slew of metrics to keep up with. But in addition to the new-ness of the practice, quantifying some of these...
3 key metrics for measuring event marketing performance and ROI
Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining...
How measurement leaders exceed goals, grow revenue, & gain market share
Plenty of companies measure marketing and comms activities—but all too often, their measurement does not lead to useful actions, get shared broadly among teams, or inform strategic business decisions. The savviest organizations have raised their game in the discipline...
Measuring results—key performance metrics for personalized content
Consumers are harder to engage with today than ever before. Marketers should not be designing their personalization strategies as a series of one-off tactics, but rather as part of a cohesive experience that enhances each individual’s journey. New research from...
GoT PR: How Starbucks’ cup cameo stole the spotlight—and the conversation
Spoiler alert: Caution, “Game of Thrones” fans who are not caught up to and including season 8, episode 4, here be spoilers! Going into a recent episode, “Game of Thrones” fans were primed for big developments in the aftermath of the Battle of Winterfell. Did anyone...
Still using AVEs? Then you’re measuring PR campaign results wrong—here’s why
You’re probably measuring the results of your PR campaign wrong. It’s OK, most of us are, my team included. We’ve been taking the easy way out, and practice makes permanent. Many of us are still using advertising’s old impression-based metrics and advertising...