New marketing measurement research from Equifax’s Data-Driven Marketing (DDM) division and Forrester Consulting found that marketers with high measurement maturity earn approximately $4 for every dollar they spend on marketing measurement. In Leader Of The Pack: How...
Acquiring new customers is costlier than retaining old ones. So once a business wins a customer, it is vital to keep them hooked on to the brand. Not surprisingly, the customer loyalty towards a brand largely depends on the extent to which a company’s products and...
In today’s environment, marketers and communicators are constantly tasked with quantifying their ROI. All campaigns and marketing efforts must be justified in order to allocate budgets. Just 21 percent of companies consider themselves effective at measuring mobile...
The specter of the AVE has been casting gloom over PR-measurement effectiveness for… well, as long as there’s been PR measurement. The approach, which a battery of industry experts has been decrying for years, was at one time considered the most tangibly trackable way...
Consumer research has shown that a returning customer is less expensive to convert and has a higher average order value than a new shopper—so it’s no secret that returning customers are better for your business than new customers. So why are so many retailers focused...
With visual content at the center of storytelling, new research from digital asset management platform Libris, in partnership with content marketing platform Contently, opens communicators’ eyes to the fact that the production, organization, and sharing of visual...
Despite Snapchat’s best efforts to appeal to influencers by offering verified accounts and better ways to measure data, it hasn’t worked just yet. A whopping 87 percent of marketers and 89 percent of influencers both report using Snapchat less for influencer campaigns...
Before consumers buy, they talk. They seek recommendations from friends, co-workers and family about where to shop, what to eat or drink and what shows to watch—and those conversations have a huge impact on the revenue of the brands being discussed. In fact, new...
Katie Paine is writing a special series for us titled “How do you measure success?” The Measurement Queen’s series, devoted to examining how PR measurement can be applied to various aspects of public relations to prove their impact, will appear exclusively on the...
A client once approached Camille Jamerson with grandiose expectations of securing high-level placements, sitting down for interviews with the networks and tripling their media reach within 90 days. Then, Jamerson watched as their principal delivered a short speech in...
Bulldog Reporter has announced the winners of our 2018 Bulldog PR Awards program, recognizing outstanding PR and communications campaigns from 2017. The Bulldog PR Awards are a combination of Bulldog's Digital, Social Media and Media Relations awards programs, with a...
New research from brand-focused tech firm Rakuten Marketing reveals U.S. marketers anticipate at least 30 percent of their 2018 marketing budgets will be lost as a result of poor strategic planning and/or incorrect channel focus. The firm’s new report, What Marketers...