measurement
Measuring results—key performance metrics for personalized content

Measuring results—key performance metrics for personalized content

Consumers are harder to engage with today than ever before. Marketers should not be designing their personalization strategies as a series of one-off tactics, but rather as part of a cohesive experience that enhances each individual’s journey. New research from...

How innovative CMOs get top-dollar ROI from marketing measurement spend

How innovative CMOs get top-dollar ROI from marketing measurement spend

New marketing measurement research from Equifax’s Data-Driven Marketing (DDM) division and Forrester Consulting found that marketers with high measurement maturity earn approximately $4 for every dollar they spend on marketing measurement. In Leader Of The Pack: How...

Why metrics matter—and how they can shape your brand for success

Why metrics matter—and how they can shape your brand for success

In today’s environment, marketers and communicators are constantly tasked with quantifying their ROI. All campaigns and marketing efforts must be justified in order to allocate budgets. Just 21 percent of companies consider themselves effective at measuring mobile...

Snapchat losing steam with influencers—90% are using it less

Snapchat losing steam with influencers—90% are using it less

Despite Snapchat’s best efforts to appeal to influencers by offering verified accounts and better ways to measure data, it hasn’t worked just yet. A whopping 87 percent of marketers and 89 percent of influencers both report using Snapchat less for influencer campaigns...

The most talked about brands—who’s inciting the most jabber?

The most talked about brands—who’s inciting the most jabber?

Before consumers buy, they talk. They seek recommendations from friends, co-workers and family about where to shop, what to eat or drink and what shows to watch—and those conversations have a huge impact on the revenue of the brands being discussed. In fact, new...

How do you measure success? 7 steps to valuating social impact

How do you measure success? 7 steps to valuating social impact

Katie Paine is writing a special series for us titled “How do you measure success?” The Measurement Queen’s series, devoted to examining how PR measurement can be applied to various aspects of public relations to prove their impact, will appear exclusively on the...