A client once approached Camille Jamerson with grandiose expectations of securing high-level placements, sitting down for interviews with the networks and tripling their media reach within 90 days. Then, Jamerson watched as their principal delivered a short speech in...
Bulldog Reporter has announced the winners of our 2018 Bulldog PR Awards program, recognizing outstanding PR and communications campaigns from 2017. The Bulldog PR Awards are a combination of Bulldog's Digital, Social Media and Media Relations awards programs, with a...
New research from brand-focused tech firm Rakuten Marketing reveals U.S. marketers anticipate at least 30 percent of their 2018 marketing budgets will be lost as a result of poor strategic planning and/or incorrect channel focus. The firm’s new report, What Marketers...
The following is a taste of what we learnt on March 21 when David Meerman Scott presented his webinar, Newsjacking: How to do it right (and get results). As journalists scramble to cover breaking news, the basic facts— the who, what, when, where—are often easy to...
Over the next few months, Katie Paine will be presenting a series titled “How do you measure success?” The Measurement Queen’s series, devoted to examining how PR measurement can be applied to various aspects of public relations to prove their impact, will appear...
Amid the increased prevalence of disinformation in recent elections, there is a growing focus on news sources and the information they provide. Around the world, a number of sources produce high-quality, fact-based information and make it available online at zero or...
Corporate communications teams are being called on to reinforce their company's reputation in the face of a skeptical public, according to new research from research association The Conference Board. The org’s new report, Corporate Communications Practices: 2018...
According to a new research report from the Interactive Advertising Bureau (IAB) and research and consulting firm Winterberry Group, 60 percent of marketers, publishers, and tech developers said their organizations spent more on data in 2017 than 2016—and an even...
The Publicity Club of New England recently hosted an event with four industry professionals discussing their career paths, defining moments, and advice for navigating the communications industry. Whether you are just starting out in your career, have been in your role...
In this data-driven age, marketers and communicators are beginning to understand the truly omnipotent power of data analytics for branding, positioning, tracking, targeting and a host of other metrics-oriented services. The missing piece of the puzzle so far has been...
New research from brand receptivity research firm Leflein Associates offers fresh insights on social issues and diversity inclusion sensitivities that should be considered during any ad campaign to avoid costly mistakes and improve marketing effectiveness. “Today,...
New research from Trusted Media Brands and Advertiser Perceptions reveals that marketers plan to increase spending for branded video created by publishers, with less investment in traditional formats such as pre-roll, mid-roll and post-roll advertising. According to...