Amid the increased prevalence of disinformation in recent elections, there is a growing focus on news sources and the information they provide. Around the world, a number of sources produce high-quality, fact-based information and make it available online at zero or...
Corporate communications teams are being called on to reinforce their company's reputation in the face of a skeptical public, according to new research from research association The Conference Board. The org’s new report, Corporate Communications Practices: 2018...
According to a new research report from the Interactive Advertising Bureau (IAB) and research and consulting firm Winterberry Group, 60 percent of marketers, publishers, and tech developers said their organizations spent more on data in 2017 than 2016—and an even...
The Publicity Club of New England recently hosted an event with four industry professionals discussing their career paths, defining moments, and advice for navigating the communications industry. Whether you are just starting out in your career, have been in your role...
In this data-driven age, marketers and communicators are beginning to understand the truly omnipotent power of data analytics for branding, positioning, tracking, targeting and a host of other metrics-oriented services. The missing piece of the puzzle so far has been...
New research from brand receptivity research firm Leflein Associates offers fresh insights on social issues and diversity inclusion sensitivities that should be considered during any ad campaign to avoid costly mistakes and improve marketing effectiveness. “Today,...
New research from Trusted Media Brands and Advertiser Perceptions reveals that marketers plan to increase spending for branded video created by publishers, with less investment in traditional formats such as pre-roll, mid-roll and post-roll advertising. According to...
Tommy Morgan is the youngest person on the Sage Communications staff, but has quickly become one of the stars of the firm’s PR team and earned the respect of his peers and managers alike. Since joining Sage last year, Tommy has not only come through time and again for...
One common question we get every year is, "What does a winning entry for the awards look like?" As the parent company of Bulldog Reporter, we can’t actually apply for the PR awards, but I wanted to share what we would have entered if we could. Hopefully this example —...
Analyzing data can be difficult. Some data is tough to fully capture. Some data is difficult to make sense of. And sometimes organizations are so time-constrained that crunching the numbers only receives a sliver of the time it deserves. But measuring success matters...
Every year, customer experience research, advisory and training firm Temkin Group highlights one theme that it sees as being particularly important for the customer experience community. In previous years, the focus has been on Empathy, Employees, Emotion, and...
As 2018 arrives, every marketer is forecasting the top trends to help improve their brand’s strategy for the year ahead. Being at the forefront of your industry means that you’re capturing the attention of influencers, the media, prospects, current customers and...