When we open our wallets to pay for goods or services, there is an expectation of receiving something of value in return. It's of course no different in marketing communications, where we are commonly asked about the value of our services as our clients expect...
It’s getting to be that time of year when we start looking ahead, and PR prognostications naturally gravitate to media and consumer tech trends. We’ve seen a lot of changes and advances in tech use and mainstream acceptance this year, and new research suggests that...
Ad solutions provider Videology recently released the latest installment of its educational Knowledge Labs series, examining the various ways that measurement—one of the most important elements of advertising campaigns—is being used in the converged TV and video...
Bulldog Reporter has announced the winners of our 2017 Bulldog Stars of PR awards program, recognizing the best and brightest in PR and communications agencies and individuals globally. The Bulldog Stars of PR Awards received a record-breaking number of entries this...
As consumer media consumption continues to fragment across digital channels, marketing measurement—ranging from single-channel campaign effectiveness to more complex forms of cross-channel mix and attribution modeling—is essentially becoming obsolete without the...
Brand advertising and content marketing efforts have experienced a “wrong place, wrong time” scenario recently in the hands of algorithm functions by sites like Google and Facebook, which have taken control of ad and messaging placements and often place a spot from an...
As marketing concerns continue to mount regarding digital display ads appearing alongside what’s considered to be objectionable content, the CMO Council and Dow Jones have released new research on the impact of programmatic media buying and automated digital ad...
Content marketing quickly ascended as a key comms strategy, and communicators are still struggling to get a full handle on how to make it work—from the best overall strategies and how to measure impact to implementing key components like personalization, storytelling,...
B2B brand elevation firm 10Fold announced survey findings this week revealing marketing executives focus a substantial portion of their budget on creating and delivering new content at an astounding—and ever-increasing—frequency. According to the research, nearly...
While traditional measurement firms like Nielsen, comScore and Kantar do an adequate job estimating content and advertising audiences on traditional TV screens, there are big gaps in the data when it comes to measuring content and ad exposure in-app on mobile and...
The digitalization of advertising and marketing does not show any signs of slowing down as U.S. digital ad spend is projected to grow 15.9 percent in 2017—which will total $83 billion in revenue. Roughly 60 percent of that ad revenue will go to the duopoly of Google...
Understanding the importance of customer feedback data helps a business to feel the pulse of consumer demand and acquire new customers. Data generated from proper market research and surveys help your business to remain a step ahead in the market. Valuable insights in...