Content marketing quickly ascended as a key comms strategy, and communicators are still struggling to get a full handle on how to make it work—from the best overall strategies and how to measure impact to implementing key components like personalization, storytelling,...
B2B brand elevation firm 10Fold announced survey findings this week revealing marketing executives focus a substantial portion of their budget on creating and delivering new content at an astounding—and ever-increasing—frequency. According to the research, nearly...
While traditional measurement firms like Nielsen, comScore and Kantar do an adequate job estimating content and advertising audiences on traditional TV screens, there are big gaps in the data when it comes to measuring content and ad exposure in-app on mobile and...
The digitalization of advertising and marketing does not show any signs of slowing down as U.S. digital ad spend is projected to grow 15.9 percent in 2017—which will total $83 billion in revenue. Roughly 60 percent of that ad revenue will go to the duopoly of Google...
Understanding the importance of customer feedback data helps a business to feel the pulse of consumer demand and acquire new customers. Data generated from proper market research and surveys help your business to remain a step ahead in the market. Valuable insights in...
The rapid evolution of digital and data is causing unprecedented and revolutionary changes on communications and marketing. While CCOs and CMOs agree digital and data are critical to organizational success, they are grappling with how best to describe and deploy both...
PR is critical for startups. The profession is always been one part relationship manager, one part storyteller — a sales and marketing gig rolled into one. But with billions being poured into artificial intelligence (AI) and machine learning over the next 30 years,...
The last time I checked, non-profits were still businesses. People are served by a non-profit’s actions. A non-profit has staff that addresses those people’s needs. Planning is involved to ensure the business mission is carried out. There is money changing hands. So...
Brand marketing metrics throughout the customer journey significantly improve with native campaigns that leverage a True Native ad experience, according to new research from native ad tech platform Nativo and brand measurement firm comScore. The firms recently...
Influence is a lovely word. Brands that don’t have it want it, and brands that have it, well, they’re golden. But what does it mean? Ask any PR department or agency if they have an “influential” top tier media list they work from, chances are very good they’ll say,...
I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...
Podcasters will be thrilled to hear that their money-making potential is reaching unprecedented levels. U.S. podcast advertising revenues are forecasted to skyrocket to more than $220 million in 2017—an uptick of 85 percent over the $119 million recorded in 2016,...