Measurement remains one of the comms industry’s most enigmatic practices—we all know how valuable and important proper measurement is, yet few are able to harness its full potential. New research from Brand Innovators and Origami Logic reveals that while most...
These days, consumers rely on search for just about everything they need to know—but that doesn’t mean they enjoy the process. Digital marketing technology and service firm SearchDex recently announced the results of its 2017 Google Game Survey, revealing American...
Business leaders and their communications counselors are struggling to choose from the ever-growing number of executive visibility platforms and lack a strategic approach to prioritizing time and resources spent on thease programs, according to a new study from...
According to a new report from retail management consulting firm BRP, 55 percent of retailers are focused on optimizing the customer experience to increase customer loyalty by improving the mobile shopping experience and creating a unified experience across all...
New research from social engagement firm REVOLT explores the broadest measurement of Gen Z's media usage to date—from music streaming services, emerging social and over-the-top video platforms to eSports participation— to how Gen Z is using social differently, and...
A majority of marketers plan to increase internal staffing and overall spending on public relations over the next five years as the discipline continues to become an increasingly important part of the marketing mix, according to a new report from the Association of...
In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...
Entertainment media brand FANDOM and cross-platform measurement firm comScore recently released The Power of the Fan, a U.S.-based study examining the behaviors and attitudes of entertainment fans. The report, which dives deep into spending and consumption patterns...
I frequently compare various forms of media engagement to romantic interactions. From a relationship standpoint, media impressions are like guys at a construction site whistling at women on the sidewalk – there’s no relationship there and there probably never will be....
![Stop Doing Stupid Stuff [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/04/illustration-watching-video-on-laptop-2-768x288.jpg)
On April 25, 2017, Bulldog Reporter presented a webinar by Katie Paine titled Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions. Here is a recap of what the Measurement Queen had to teach us. It began with the revelation that only five percent of...
No matter what industry you're in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world's most high-tech industries: think of the metric mistake that botched the Mars meteorology...
I just finished judging a dozen entries for a prestigious industry award program. Entrants were required to state a “business outcome” that the campaign was supposed to deliver. Most of them did write down a business objective. Sadly, only one reported results based...