When it comes to designing a social media strategy – which, let’s face it, your business absolutely needs – there are two fundamental details you must have: 1. A clear focus on objectives 2. A set of metrics directly related to the set objectives Any strategy worth...
In the endless search for social media mastery, Twitter holds a hallowed place among platforms. But it has probably become clear to you and your social media team that many users in the Twitterverse aren’t actually users at all. At least, not human users. Indeed, a...
For years now, AVEs (advertising value equivalencies) have been a mainstay of measuring PR value. And why not? They lend a quantitative aura to public relations, a field that has always been difficult to measure as it espouses attributes like relationships, message...
As a field, as a science, media monitoring and measurement has never been more sophisticated than it is now. The benefits of listening, and then learning from the results, have been clearly established. Yet, as an article from PR Week explains, many corporate...
Agility PR Solutions, a global media contact database and media monitoring platform, has announced it now offers access to thousands of newspapers and magazines from the United Kingdom previously unavailable within the product. Although Agility has always monitored...
When it comes to marketing analysis, public relations has been known for output—media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of the outcomes of this output is a fairly new practice....
Over the last five years, a troubling conversation about the (perceived) insignificance of public relations has gotten louder and louder. Amid the ever-changing landscapes of media and business, some say public relations is old hat—a relic of an earlier time, when...
For many companies, big data has proven to be a godsend for booming business. Enough tech companies have molded and shaped what big data can collect and interpret for just about any industry, affirming it to be a vital tool in the big and small business worlds. Some...
We’d all love to “set it and forget it” as they say on that cheesy infomercial… But the truth is things change. All the time. In front of our eyes. Since spring is the time for renewal, now is an ideal time to re-examine your media monitoring program. Fortunately you...
As the digital world has exploded, there has always been a slightly enviable view that PR professionals bestow upon their ad industry brethren. There is lowered client pressure to make placements, as ad spots tend to be guaranteed by their nature (although I’ll remain...
“When you know better, you do better.” Maya Angelou’s powerful advice rings true for any PR professional who has watched their big campaign tank. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged. But the truth is,...
It’s no secret that the public relations industry receives a bad rep for how it demonstrates its value in terms of sales and consumer interest. I don’t necessary disagree with that statement. Who actually looks at online impressions anymore as a metric? Before I made...