Entertainment media brand FANDOM and cross-platform measurement firm comScore recently released The Power of the Fan, a U.S.-based study examining the behaviors and attitudes of entertainment fans. The report, which dives deep into spending and consumption patterns...
I frequently compare various forms of media engagement to romantic interactions. From a relationship standpoint, media impressions are like guys at a construction site whistling at women on the sidewalk – there’s no relationship there and there probably never will be....
![Stop Doing Stupid Stuff [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/04/illustration-watching-video-on-laptop-2-768x288.jpg)
On April 25, 2017, Bulldog Reporter presented a webinar by Katie Paine titled Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions. Here is a recap of what the Measurement Queen had to teach us. It began with the revelation that only five percent of...
No matter what industry you're in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world's most high-tech industries: think of the metric mistake that botched the Mars meteorology...
I just finished judging a dozen entries for a prestigious industry award program. Entrants were required to state a “business outcome” that the campaign was supposed to deliver. Most of them did write down a business objective. Sadly, only one reported results based...
When it comes to designing a social media strategy – which, let’s face it, your business absolutely needs – there are two fundamental details you must have: 1. A clear focus on objectives 2. A set of metrics directly related to the set objectives Any strategy worth...
In the endless search for social media mastery, Twitter holds a hallowed place among platforms. But it has probably become clear to you and your social media team that many users in the Twitterverse aren’t actually users at all. At least, not human users. Indeed, a...
For years now, AVEs (advertising value equivalencies) have been a mainstay of measuring PR value. And why not? They lend a quantitative aura to public relations, a field that has always been difficult to measure as it espouses attributes like relationships, message...
As a field, as a science, media monitoring and measurement has never been more sophisticated than it is now. The benefits of listening, and then learning from the results, have been clearly established. Yet, as an article from PR Week explains, many corporate...
Agility PR Solutions, a global media contact database and media monitoring platform, has announced it now offers access to thousands of newspapers and magazines from the United Kingdom previously unavailable within the product. Although Agility has always monitored...
When it comes to marketing analysis, public relations has been known for output—media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of the outcomes of this output is a fairly new practice....
Over the last five years, a troubling conversation about the (perceived) insignificance of public relations has gotten louder and louder. Amid the ever-changing landscapes of media and business, some say public relations is old hat—a relic of an earlier time, when...