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media relations
Decoding the PESO model: A comprehensive guide for PR

Decoding the PESO model: A comprehensive guide for PR

Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO Model might be the answer for you. In this article, we’ll discuss the PESO Model’s ins and outs....

5 tips for setting media relations KPIs to support brand campaigns

5 tips for setting media relations KPIs to support brand campaigns

Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals. Key...

4 clever steps for repurposing your business insights into PR hooks

4 clever steps for repurposing your business insights into PR hooks

PR is all about increasing brand awareness and positioning your business as a credible voice within your industry, and in many ways, this relies on how you ‘hook’ your audience and journalists.  Newsworthy content should be engaging, insightful, and spark emotion....

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