media relations
The role of earned media in enhancing brand reputation

The role of earned media in enhancing brand reputation

Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it's a testament to what your...

Breaking through a nonstop news cycle in 2025: Tips for healthcare PR

Breaking through a nonstop news cycle in 2025: Tips for healthcare PR

It’s predictable: Presidential election years are usually a challenging time for communicators who want to garner media coverage on behalf of an organization. Your stories may seem less relevant as journalists feel increased pressure to tie their stories to the...

How purpose-driven marketing generates sustainable earned media

How purpose-driven marketing generates sustainable earned media

Purpose-driven marketing is changing how brands connect with audiences. It goes beyond promoting products, focusing on aligning a brand's values with meaningful societal or environmental causes. This isn’t just a passing trend; it's becoming a cornerstone of modern...