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media relations
3,2,1… Action! 4 tips for getting on the air and in the news

3,2,1… Action! 4 tips for getting on the air and in the news

The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and...

Predictive pitching: Exploring the future of automated PR

Predictive pitching: Exploring the future of automated PR

Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As...

The power of local radio: Why PR can’t ignore this media opportunity

The power of local radio: Why PR can’t ignore this media opportunity

Over a century from its invention, radio continues to evolve and has proven its resilience as a broadcast medium. While it has constantly adapted to new tastes and modes of listening, its core goals—to entertain and inform—have never changed. One of the most...

6 suggestions to keep in mind when pitching the media

6 suggestions to keep in mind when pitching the media

The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable. We’ve outlined six key qualifications your...

4 ways to leverage broadcast experts to position your brand

4 ways to leverage broadcast experts to position your brand

Broadcast experts can be media personalities or influencers. Tier one morning and afternoon shows turn to broadcast experts for their insights on topics ranging from the top tech products to the top toys for the season. With the media landscape changing, it has become...

How story stewardship can help foster empathy, inclusion, belonging

How story stewardship can help foster empathy, inclusion, belonging

The death of Michelle Alyssa Go, an Asian American woman who was pushed to her death in front of a New York City subway train in January, is not being investigated as a hate crime. But for many in the Asian community, the murder of the 40-year-old financial services...

4 ways to leverage paid media opportunities to position your brand

4 ways to leverage paid media opportunities to position your brand

In today’s changing media landscape, it has become harder to secure an editorial opportunity. Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an...

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