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media relations
Media relationships: 3 simple rules for connecting with journalists

Media relationships: 3 simple rules for connecting with journalists

Imagine for a moment what reporters are tasked with daily—the endless pressure of new deadlines, sourcing stories, scheduling interviews and quickly turning around multiple stories. If that’s not enough, journalists can receive nearly 100 PR pitches each day, most of...

3 fundamental tactics all PR campaigns should include

3 fundamental tactics all PR campaigns should include

If you run a PR agency or are an intrinsic part of PR campaigns, you are surely always on the lookout for different PR tips and tricks to help you on your next campaign. This industry is certainly not for the faint-hearted. It comes with a lot of work, and as such,...

4 important elements of storytelling vital for media relations

4 important elements of storytelling vital for media relations

It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story. You may be asking: what’s wrong with that? Shouldn’t companies be aiming...

5 PR and media tips for your business

5 PR and media tips for your business

Any business can use PR in several ways to increase visibility and draw in customers. Here are five ways to improve your business’s visibility and brand awareness. 1. Keep track of your media coverage Keep track of the coverage when your business is featured in the...

Tips for developing relationships with media outlets for PR efforts

Tips for developing relationships with media outlets for PR efforts

Before a company is able to take advantage of any positive media coverage it receives, it needs to be prepared with media relations efforts, by developing relationships with the right and relevant media outlets. Contact list The first step for a company often as part...

4 solid tips for crafting better email pitch subject lines

4 solid tips for crafting better email pitch subject lines

In a PR landscape increasingly intertwined with social media, first impressions matter. It’s more important than ever for PR professionals to craft pitches that grab journalists’ attention quickly. With the right subject line, the payoff can be enormous, and the...

The importance of earned media value—and how to measure it

The importance of earned media value—and how to measure it

We know that ‘earned media value’ sounds like one of those digital PR terms that leaves everyone scratching their heads. But it’s worth learning about because it is, in fact, extremely important. Earned media value is a very useful metric. Understanding it is vital to...

3 smart ways to harness the power of media

3 smart ways to harness the power of media

With so much content out there, it is easy to lose track of what is being said about your brand or your company. Keeping tabs on what others say about your business is one way to control the narrative. With the option of creating some of your content, you also take an...

Media kit essentials: Must-have visual assets

Media kit essentials: Must-have visual assets

Companies have a media kit to provide a quick snapshot of their brand to their current and potential clients, journalists, other brands, influencers, and media companies. Thus, this kit needs to assemble attention-grabbing and informative content that offers your...

3,2,1… Action! 4 tips for getting on the air and in the news

3,2,1… Action! 4 tips for getting on the air and in the news

The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and...

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