media relations
Building authentic media relationships in a post-truth era

Building authentic media relationships in a post-truth era

Trust is becoming increasingly scarce in the media industry due to the rise of fake news and sensationalism. As a result, building authentic media relationships has never been more important—or more challenging.  Sending press releases or generic pitches is no longer...

10 travel PR campaigns that went wrong

10 travel PR campaigns that went wrong

Travel PR campaigns can sometimes go awry, leading to backlash and negative publicity. Here are some notable examples of travel PR campaigns that went wrong: 1) United Airlines’ "United Breaks Guitars" Incident In 2008, United Airlines faced a PR nightmare when a...

2024 media relations: Here’s how it’s done—10 key strategies

2024 media relations: Here’s how it’s done—10 key strategies

Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider:  1) Leverage Social Media Platforms Social media remains a powerful tool for media relations. Platforms like Twitter,...

2024’s top integrated PR campaigns—here are 6 to learn from

2024’s top integrated PR campaigns—here are 6 to learn from

In 2024, integrated public relations campaigns are focusing on blending traditional media strategies with innovative digital tactics to create cohesive and engaging experiences.   Here are some standout examples:  1) Nike’s “Athlete of Tomorrow” Campaign Nike launched...

7 of the best PR campaigns so far in 2024, including Lego, Apple & Nike

7 of the best PR campaigns so far in 2024, including Lego, Apple & Nike

While my PR agency 5WPR hasn’t done any of these campaigns, thus far through 2024, several standout PR campaigns have made headlines for their creativity, impact, and effectiveness. Here are some notable examples: 1) Nike’s “Run for the Planet” Campaign Overview: Nike...

Decoding the PESO model: A comprehensive guide for PR

Decoding the PESO model: A comprehensive guide for PR

Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO Model might be the answer for you. In this article, we’ll discuss the PESO Model’s ins and outs....