It’s important to recognize when your media strategy is missing something. Splashing your message across platforms without thinking about how to handle this cohesively is a common misstep in this context. Instead, you need your brand personality to shine through on...

Trust is becoming increasingly scarce in the media industry due to the rise of fake news and sensationalism. As a result, building authentic media relationships has never been more important—or more challenging.  Sending press releases or generic pitches is no longer...

In the digital age, information travels faster than a tornado going through a trailer park. A comprehensive media strategy is pivotal for any business, including Certified Public Accounting (CPA) firms.  Gone are the days when a firm could rely solely on word of mouth...

Travel PR campaigns can sometimes go awry, leading to backlash and negative publicity. Here are some notable examples of travel PR campaigns that went wrong: 1) United Airlines’ "United Breaks Guitars" Incident In 2008, United Airlines faced a PR nightmare when a...

Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider:  1) Leverage Social Media Platforms Social media remains a powerful tool for media relations. Platforms like Twitter,...

In 2024, integrated public relations campaigns are focusing on blending traditional media strategies with innovative digital tactics to create cohesive and engaging experiences.   Here are some standout examples:  1) Nike’s “Athlete of Tomorrow” Campaign Nike launched...

While my PR agency 5WPR hasn’t done any of these campaigns, thus far through 2024, several standout PR campaigns have made headlines for their creativity, impact, and effectiveness. Here are some notable examples: 1) Nike’s “Run for the Planet” Campaign Overview: Nike...

The pressure for communicators to deliver results continues to rise. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is...

As the field of public relations evolves, technological integration becomes increasingly important in molding the industry's future. Generative AI, a cutting-edge technology that employs algorithms to create unique content, analyze data, and expedite operations, is...

Each year a number of PR agencies are honored for the quality of their campaigns, social impact, and pillars of integrity. Awards can be widely recognized as earned markers of achievement by the industry and public. While some accolades encompass the success of the...

Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO Model might be the answer for you. In this article, we’ll discuss the PESO Model’s ins and outs....