What does it take to be successful with multicultural media? Positive storytelling firmly rooted in a commitment to building the relationship. As with any relationship, you have to put in the time, and you have to listen. At TVA, we have learned this lesson through...

As a PR professional, one of the most exciting aspects of working with food & drink clients is the opportunity to plan group press trips. Press trips are a valuable tool that enable PRs to personally showcase a client's products, services, or destinations to the...

Good publicity can catapult your company’s online sales, grow its brand recognition, and help develop a large and loyal audience. If your press releases fail to gain press, journalists never cover your industry events, or your articles fail to generate attention, you...

The word "relationship" is key and core within public relations, yet communicators often overlook forging and nurturing mutually supportive relationships with staff, clients, and the media. With the proliferation of tech communication tools, it seems many PR pros...

Imagine for a moment what reporters are tasked with daily—the endless pressure of new deadlines, sourcing stories, scheduling interviews and quickly turning around multiple stories. If that’s not enough, journalists can receive nearly 100 PR pitches each day, most of...

If you run a PR agency or are an intrinsic part of PR campaigns, you are surely always on the lookout for different PR tips and tricks to help you on your next campaign. This industry is certainly not for the faint-hearted. It comes with a lot of work, and as such,...

In its second annual PR Media Report, high-tech PR firm Global Results Communications (GRC) surveyed the attitudes of over 1,000 journalists toward public relations and the challenges of an industry in transition. Read about last year’s inaugural report here. With the...

It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story. You may be asking: what’s wrong with that? Shouldn’t companies be aiming...

Any business can use PR in several ways to increase visibility and draw in customers. Here are five ways to improve your business’s visibility and brand awareness. 1. Keep track of your media coverage Keep track of the coverage when your business is featured in the...

New research from AI-driven PR pitch platform PRophet reveals that the vast majority of public relations professionals (94 percent) want to be a part of changing the future of their field—and over nine in 10 (92 percent) believe AI has the potential to transform the...

Before a company is able to take advantage of any positive media coverage it receives, it needs to be prepared with media relations efforts, by developing relationships with the right and relevant media outlets. Contact list The first step for a company often as part...