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media relations
How to use newsjacking to transform your PR campaign

How to use newsjacking to transform your PR campaign

The way we consume and create social media is constantly changing. As consumers become producers, the line between what is the news and what is UGC has begun to blur. (Image Source: Medium) As over 71 percent of young people report that they consume their news on...

Landing media coverage: 3 promotional efforts that work

Landing media coverage: 3 promotional efforts that work

Most business owners these days understand that public relations can help convert potential consumers into buying customers. In fact, according to research, public relations can generate conversion rates between 10 to 15 times more than advertising efforts. These days...

The future of outreach: 3 essential components to add to your strategy

The future of outreach: 3 essential components to add to your strategy

Outreach is a key part of most content marketing strategies, and running a successful outreach campaign can often feel like an empty pursuit in trying to get your brand or content out there by placing your faith in the helping hands of others. For many businesses,...

6 creative tips for a successful press launch in 2021

6 creative tips for a successful press launch in 2021

Press launches have always been an effective way to inform the media about recent business developments. When it comes to releasing new products or services, a well-prepared press launch can make everything go much more smoothly for the company. However, press...

Pitching the media: How do you measure up to global standards?   

Pitching the media: How do you measure up to global standards?   

Since March 2020, the pandemic has consumed headlines. Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). But even as PR professionals have been forced to adapt to business unusual, some things remain the same....

4 ways to get coverage for clients during the summer ‘lull’

4 ways to get coverage for clients during the summer ‘lull’

During August and September, many PRs might notice their typical workday change pace somewhat. With lots of journalists taking time out during the summer holidays, it can have a knock-on effect for those in PR trying to secure coverage for clients each week. For more...

State of the media: How to tell a story that resonates

State of the media: How to tell a story that resonates

As PR pros, we’re conditioned to adapt our stories to whatever is happening in the world around us. Sometimes, the appropriate way to approach a pitch or a briefing can change in a matter of minutes. It’s our job to relate our clients and their brand narratives to...

Who’s got the answers? Three PR industry obstacles in 2021  

Who’s got the answers? Three PR industry obstacles in 2021  

PR practitioners have always faced challenges. It’s part of what makes working in the industry so rewarding. But according to the responses we received to a survey back in June, there are a few challenges PR pros would really like the solutions to, especially as parts...

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