The word "relationship" is key and core within public relations, yet communicators often overlook forging and nurturing mutually supportive relationships with staff, clients, and the media. With the proliferation of tech communication tools, it seems many PR pros...
Media relationships: 3 simple rules for connecting with journalists
Imagine for a moment what reporters are tasked with daily—the endless pressure of new deadlines, sourcing stories, scheduling interviews and quickly turning around multiple stories. If that’s not enough, journalists can receive nearly 100 PR pitches each day, most of...
3 fundamental tactics all PR campaigns should include
If you run a PR agency or are an intrinsic part of PR campaigns, you are surely always on the lookout for different PR tips and tricks to help you on your next campaign. This industry is certainly not for the faint-hearted. It comes with a lot of work, and as such,...
Journalists speak out: As pressures intensify, media need better quality and accuracy from PR
In its second annual PR Media Report, high-tech PR firm Global Results Communications (GRC) surveyed the attitudes of over 1,000 journalists toward public relations and the challenges of an industry in transition. Read about last year’s inaugural report here. With the...
4 important elements of storytelling vital for media relations
It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story. You may be asking: what’s wrong with that? Shouldn’t companies be aiming...
5 PR and media tips for your business
Any business can use PR in several ways to increase visibility and draw in customers. Here are five ways to improve your business’s visibility and brand awareness. 1. Keep track of your media coverage Keep track of the coverage when your business is featured in the...
PR pros want to change the future of their field—how AI can improve journalist relationships
New research from AI-driven PR pitch platform PRophet reveals that the vast majority of public relations professionals (94 percent) want to be a part of changing the future of their field—and over nine in 10 (92 percent) believe AI has the potential to transform the...
Tips for developing relationships with media outlets for PR efforts
Before a company is able to take advantage of any positive media coverage it receives, it needs to be prepared with media relations efforts, by developing relationships with the right and relevant media outlets. Contact list The first step for a company often as part...
4 solid tips for crafting better email pitch subject lines
In a PR landscape increasingly intertwined with social media, first impressions matter. It’s more important than ever for PR professionals to craft pitches that grab journalists’ attention quickly. With the right subject line, the payoff can be enormous, and the...
The importance of earned media value—and how to measure it
We know that ‘earned media value’ sounds like one of those digital PR terms that leaves everyone scratching their heads. But it’s worth learning about because it is, in fact, extremely important. Earned media value is a very useful metric. Understanding it is vital to...
3 smart ways to harness the power of media
With so much content out there, it is easy to lose track of what is being said about your brand or your company. Keeping tabs on what others say about your business is one way to control the narrative. With the option of creating some of your content, you also take an...
Media kit essentials: Must-have visual assets
Companies have a media kit to provide a quick snapshot of their brand to their current and potential clients, journalists, other brands, influencers, and media companies. Thus, this kit needs to assemble attention-grabbing and informative content that offers your...