When the pandemic hit in 2020, it quickly took over every single media outlet. By consequence, the biggest challenge for all PR and communication professionals during this time was learning how to traverse a media landscape that felt so chaotic and unfamiliar—and one...
Some brand spokespeople sometimes make a very simple mistake when talking to the media, which is that they forget to connect with the target audience of the company. Before showing up for an interview, the spokesperson should know the target audience as these are the...
With a continuously growing number of media outlets cutting back on staff and even closing their doors, where do public relations and marketing folks go to pitch their brands? Do they have other options? A February 2021 media update by the Poynter Institute reported...
The recently concluded Senate impeachment trial of former President Trump provided important lessons for PR pros regarding media interviews. Lessons included: Assertion #1: Whatever is said during an interview better be the complete truth because reporters will fact...
Press conferences are glamorous. Account people like to work on them because they are exciting. Clients approve staging one because they expect a large media turnout for their event, which they believe will impress their bosses. But press conferences are dangerous...
Email is still one of the most popular ways PR experts contact people at scale. The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns. But if you’ve used...
As any business owner understands, talking to the media is a part of the job. There is a huge difference between just speaking to reporters and being able to effectively make your point in a manner that helps to build ongoing relationships, create positive news and...
The COVID-19 pandemic brought big changes to the way people live and conduct business. Amidst this huge global change, the traditional ways of communication play a lesser role than in the past. With people shifting from going to an office to working from home, many...
Public relations management is an essential part of marketing your business. A great PR strategy can help you to earn the attention of a wide audience. However, many people struggle to get started with effective public relations. Fortunately, with a few tips, you can...
Following up is as crucial as sending an email in the first place. If you’re pitching to someone, you cannot give up when they don’t reply to your first email. The real value and money lie in the follow up because it’s never really a ‘no’ unless they say it. This...
Will artificial intelligence eventually take over the world? Will humanity become obsolete in AI’s wake? More importantly to media pros, can AI write a good subject line and a solid pitch? New research from PR link building and outreach software BuzzStream and...
Competition for media attention (anyone's attention, really) is fierce. Companies churn out news releases, often to deaf ears. They announce new products, services, locations, management hires and more. Yes, these releases serve as important tools to help "put on...