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media relations
5 PR tips to successfully pitch your small business to the media

5 PR tips to successfully pitch your small business to the media

After developing quality products and services, one of the best ways to help your small business grow is to seek out media attention. A story in the right publication may help put your company in the spotlight so that many people decide to check it out for themselves....

3 critical tips for standing out during a vicious news cycle

3 critical tips for standing out during a vicious news cycle

When the pandemic hit in 2020, it quickly took over every single media outlet. By consequence, the biggest challenge for all PR and communication professionals during this time was learning how to traverse a media landscape that felt so chaotic and unfamiliar—and one...

How brand spokespeople can better connect with audiences

How brand spokespeople can better connect with audiences

Some brand spokespeople sometimes make a very simple mistake when talking to the media, which is that they forget to connect with the target audience of the company. Before showing up for an interview, the spokesperson should know the target audience as these are the...

8 media relations lessons from the Senate impeachment trial

8 media relations lessons from the Senate impeachment trial

The recently concluded Senate impeachment trial of former President Trump provided important lessons for PR pros regarding media interviews. Lessons included: Assertion #1: Whatever is said during an interview better be the complete truth because reporters will fact...

3 common email pitch mistakes that will undermine your PR campaign

3 common email pitch mistakes that will undermine your PR campaign

Email is still one of the most popular ways PR experts contact people at scale. The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns. But if you’ve used...

3 helpful tips for becoming a quality spokesperson

3 helpful tips for becoming a quality spokesperson

As any business owner understands, talking to the media is a part of the job. There is a huge difference between just speaking to reporters and being able to effectively make your point in a manner that helps to build ongoing relationships, create positive news and...

Media relations in the post-COVID world: 8 best practices

Media relations in the post-COVID world: 8 best practices

The COVID-19 pandemic brought big changes to the way people live and conduct business. Amidst this huge global change, the traditional ways of communication play a lesser role than in the past. With people shifting from going to an office to working from home, many...

6 tactical media relations tips and techniques for the new year

6 tactical media relations tips and techniques for the new year

Public relations management is an essential part of marketing your business. A great PR strategy can help you to earn the attention of a wide audience. However, many people struggle to get started with effective public relations. Fortunately, with a few tips, you can...

6 tips for following up on email pitches without being annoying

6 tips for following up on email pitches without being annoying

Following up is as crucial as sending an email in the first place. If you’re pitching to someone, you cannot give up when they don’t reply to your first email. The real value and money lie in the follow up because it’s never really a ‘no’ unless they say it. This...

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