According to Edelman’s 2021 Trust Barometer, business has emerged from the past year’s tumult as our most trusted institution—considered more credible than the media by the American public. In fact, fewer than half of all Americans acknowledge any kind of trust in...
All PR pros covet the secret to putting together an email sure to catch the attention of a journalist. It’s why pitching is always a hot topic—professionals involved in media relations want to know how they can improve and what they can do to make their emails...
There’s an old adage among military men: Once the battle begins, much of the preparations are useless. The same is true in our business, as PR practitioners are aware. Often, the detailed crafted program does not satisfy the client—and even if it does, results are...
Through public relations, companies are able to build and then maintain a positive image with the public. At the heart of PR is effective communication and dialogue with both sides. That includes companies gaining more exposure to audiences through using various...
If you’re working online in a sales or marketing role, you’ll need to master the outreach email. A well-executed one can generate leads for your business and help you make professional business connections. Writing a great outreach email, however, can be challenging....
Reaching new people and attracting more consumers is best done through public relations. There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and...
Without a diverse group of voices in the newsroom, journalism can’t function the way it’s supposed to. It can’t be the essential, fair, impartial information source that it aspires to be. News outlets will miss important stories, and other stories, according to the...
After developing quality products and services, one of the best ways to help your small business grow is to seek out media attention. A story in the right publication may help put your company in the spotlight so that many people decide to check it out for themselves....
When the pandemic hit in 2020, it quickly took over every single media outlet. By consequence, the biggest challenge for all PR and communication professionals during this time was learning how to traverse a media landscape that felt so chaotic and unfamiliar—and one...
Some brand spokespeople sometimes make a very simple mistake when talking to the media, which is that they forget to connect with the target audience of the company. Before showing up for an interview, the spokesperson should know the target audience as these are the...
With a continuously growing number of media outlets cutting back on staff and even closing their doors, where do public relations and marketing folks go to pitch their brands? Do they have other options? A February 2021 media update by the Poynter Institute reported...
The recently concluded Senate impeachment trial of former President Trump provided important lessons for PR pros regarding media interviews. Lessons included: Assertion #1: Whatever is said during an interview better be the complete truth because reporters will fact...