In Man on Fire, Denzel Washington plays a bodyguard who says, “There’s no such thing as tough. There’s trained and untrained.” Although he was talking about violence in the close protection industry, his advice also applies to media and public relations. You can be as...
Journalists play an important role in shaping public opinion. There are few professions only that can equal or surpass the impact journalists have on the socio-economic and political landscape. An association with journalists can do wonders for your brand image. Not...
Thanks to our webinars, virtual summits, and clients, we’ve had a lot of opportunities to pick the brains of journalists and PR pros about pitching and relationship building. We took that knowledge, plus the insights from our all-in-one media relations platform, and...
Even the mightiest companies and the biggest brands need a little help from the wonderful world of freelancing sometimes. If you’ve found yourself at a crossroads with your own company, and you are torn between whether or not the time is right to engage a freelance...
Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. However, not everyone understands what it really takes to reach out to news outlets or reporters, and to have a story ready in a way...
The way we consume and create social media is constantly changing. As consumers become producers, the line between what is the news and what is UGC has begun to blur. (Image Source: Medium) As over 71 percent of young people report that they consume their news on...
Media results and coverage are core deliverables for most companies that seek PR agency support. Nevertheless, today’s PR agencies are too easily distracted by other communications disciplines and mechanics, thereby neglecting the fundamentals required to be effective...
Most business owners these days understand that public relations can help convert potential consumers into buying customers. In fact, according to research, public relations can generate conversion rates between 10 to 15 times more than advertising efforts. These days...
Outreach is a key part of most content marketing strategies, and running a successful outreach campaign can often feel like an empty pursuit in trying to get your brand or content out there by placing your faith in the helping hands of others. For many businesses,...
Press launches have always been an effective way to inform the media about recent business developments. When it comes to releasing new products or services, a well-prepared press launch can make everything go much more smoothly for the company. However, press...
Since March 2020, the pandemic has consumed headlines. Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). But even as PR professionals have been forced to adapt to business unusual, some things remain the same....
During August and September, many PRs might notice their typical workday change pace somewhat. With lots of journalists taking time out during the summer holidays, it can have a knock-on effect for those in PR trying to secure coverage for clients each week. For more...