When planning a public relations campaign for your business, it’s important to achieve a happy medium between quality and quantity in regards to coverage. While it’s natural to want to go big and have your brand being talked about on every TV and radio station, it’s...
The concept of PR as a solo standalone practice has long been trending downwards. That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the...
Marketing and communications professionals constantly field questions as to how their team’s activity, campaigns and programs contribute to ROI. Often, we’re asked “can we really grow our business with a flashy headline, or a tweet?” While tactics like email...
As journalists look for better ways to report in the COVID age, new research from PR and financial communications and marketing firm Prosek Partners offers insights on how business reporters find and work with sources as the impact of the pandemic continues to limit...
Reading the news this year, it seems as though another major story breaks and upends the status quo every day. Between the coronavirus outbreak, a struggling economy, calls for racial justice, environmental catastrophe and a highly contested presidential campaign,...
Media has been struggling with credibility over the last four years, despite the fact that professional journalists have not ceded their commitment to honest, truthful reporting, as is their Fourth Estate tradition. But a polarized media environment and cries of “fake...
Unless you've been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter. This new era of public shaming happens...
As we work through a rocky year fraught with crisis, misinformation and upheaval, today’s journalists believe 2020 has left a permanent mark on the way they report the news—even in a year with a presidential election. According to new research from veteran comms...
In 2020, much of the media landscape is made up of new media. What once felt new and exciting has been so heavily integrated into our lives and how we consume information that it’s hard to tell the difference between an underground podcast and the product of a...
With a crazy election period and uber-unique holiday retail season ahead, among other crisis-level activity in society right now, a new survey from broadcast PR specialist firm D S Simon Media of local TV news producers examines how much time they are spending on...
The media database is a tool for curation. It provides PR pros the means to find and connect with their ideal advocates. It may even offer some insight on a specific journalist via areas of interest or social media links. But a database is only as effective as the PR...
Some news sources operate under the mistaken assumption that reporters detest them. That’s not necessarily so unless past transactions have led to heightened tensions. If a reporter writes something negative about your company, it’s not personal. It’s a business deal....