There are some announcements that will just not generate any coverage in tier one media outlets, no matter how much your company might want coverage in those types of media outlets. These types of announcements are called noteworthy news—it is notable but not quite...
As PR pros, we’re conditioned to adapt our stories to whatever is happening in the world around us. Sometimes, the appropriate way to approach a pitch or a briefing can change in a matter of minutes. It’s our job to relate our clients and their brand narratives to...
PR practitioners have always faced challenges. It’s part of what makes working in the industry so rewarding. But according to the responses we received to a survey back in June, there are a few challenges PR pros would really like the solutions to, especially as parts...
Amid the many changes ushered in during the COVID crisis, one big change in the media world was the virtual disappearance of on-the-ground footage. Prior to the outbreak of the pandemic, you might see a journalist in a war zone or remote area on the air via Skype....
Fear not, PR pros—journalists say they still need PR in order to produce great content. However, they want PR pros to do a better job when it comes to relevance and targeting, affirms new media research from Orange County-based high-tech PR firm Global Results...
After a year of unfounded challenges, developments and solutions, health tech journalists today are ready to move beyond the COVID-centric coverage in which they’ve been embroiled. New research from PR and digital comms agency V2 Communications uncovers the issues,...
In one day, reporters and editors receive over 50 emails. To get coverage or generate interest, your pitch needs to add value, be timely and you need to follow up properly. Whether you are looking to get interviews for your spokesperson, feature on a community news...
Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your TV interview might be boiled down to a seven-second quote. Your 10-minute interview with a...
Few things are better for effective pitch planning than hearing what journalists actually want to hear about, and a new journalist survey from entrepreneur PR network PRontheGO offers some tasty tidbits for outreach—as well as some of the practices that make up some...
According to Edelman’s 2021 Trust Barometer, business has emerged from the past year’s tumult as our most trusted institution—considered more credible than the media by the American public. In fact, fewer than half of all Americans acknowledge any kind of trust in...
All PR pros covet the secret to putting together an email sure to catch the attention of a journalist. It’s why pitching is always a hot topic—professionals involved in media relations want to know how they can improve and what they can do to make their emails...
There’s an old adage among military men: Once the battle begins, much of the preparations are useless. The same is true in our business, as PR practitioners are aware. Often, the detailed crafted program does not satisfy the client—and even if it does, results are...