Traditionally, small PR tech companies haven’t presented much competition to the likes of PR heavyweights like Cision and Meltwater. Offering a wide array of tech services such as media monitoring and campaign management, the market’s largest PR tech companies have...
The holidays are usually seen as one of the most challenging times for public relations and marketing teams. People start to shift their focus from business considerations toward celebrations and relaxation. The tools and tactics you utilize during the rest of the...
On December 6, 2021 I started working at Jmac PR, my very first PR agency, as an Associate Account Executive. Now here we are, almost a year later, and I am currently an Account Executive for multiple client accounts. Before this job, I had interned at other places,...
As a business owner, you know that positive PR can make a big difference in your bottom line. But what are the best ways to create and maintain a good reputation? Here are four PR strategies that every business should use: 1. Keep your customers happy This one is...
Between finding the right angle to create a newsworthy story, choosing a distribution platform, and creating a press release, companies have a lot of work to do to be able to create effective public relations campaigns. To create an effective and successful campaign,...
Data is a big part of modern business success. It's used to create reports, predict earnings, and factors into every decision that drives a company's growth and profits. Learn the meaning of some of the most common data terms to gain a better understanding and create...
Public relations can be an often overlooked aspect of running a business—particularly those that operate online such as eCommerce stores and who are rarely interacting directly with customers or clients. However, it can prove to be invaluable in so many ways. If you...
Newly released research from PRSA-NY uncovers an acute mental health issue among its members surveyed due to the nature of working in the public relations industry. Beyond dealing with the pandemic on a personal level, those working in the profession have been on the...
Public relations representatives live according to planners, meetings, emails and projects. All of these variables demand time, which is difficult to manage if attention and focus are divided. If you want your PR reps to deliver the best service to your clients, this...
For most people, email campaigns have become synonymous with email marketing nowadays. Although that’s not a wrong perception, it’s not all there is to email campaigns. You can also use email campaigns to build brand awareness. You can create email campaigns simply to...
With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. That means aside from raising capital, start-ups also need to work with a...
Corporate social responsibility (CSR) is a major concern for small and large businesses alike. Many consumers expect businesses to strive for sustainable business practices such as reducing carbon emissions and promoting diversity and inclusion, and value these...