Public relations is more important than it’s ever been before, thanks mainly to the way in which social media has led to us all living our lives in public. These days, if your company makes a mistake, then it’ll be all over Facebook and Twitter before you know it. And...
Public relations is an art that has saved many businesses and public figures. This is thanks to PR professionals and their ability to influence their clients’ image in the media. If you happen to be a PR pro, then you should be all too familiar with this. For those...
Since our society tends to turn strong leaders into celebrities, many leaders are well-known outside of their industry. For example, Richard Branson is one of the most well-known and respected leaders in the airline industry and is celebrated as perhaps the greatest...
Running a business is a challenge that you can never be fully prepared for. This is also why, when you’re able to find success doing so, it can be an extremely rewarding feeling. Having said that, one of the recipes to success for any business is being able to run...
When was the last time you reviewed your agency’s cybersecurity policy? Do you even have one or know what to do in the event of a data breach? Do you know how a breach would impact your clients? Today, marcomm agencies have unknowingly become a vulnerability to their...
The U.S. PR industry grew by just 4.8 percent last year, according to a survey report released by Gould+Partners, the merger and management advisory firm specializing in the PR field. While reflecting positive growth, the figure is still significantly down from 6.6...
Both PR and SEO are essential departments for modern businesses. Your PR department will ensure that your business is appearing to consumers in the right light and in the right places. Meanwhile, it is the responsibility of your SEO guys to ensure that your website is...
Public relations is something that is needed across every industry. Every company or individual wants to be seen in a positive light, especially by their target audience. Also, most at some point in their journey make mistakes that need damage control. Having said...
When you're running a public-facing business today, it's very important that you have public relations staff on board. By having a public relations team, you can navigate problems that can hurt your reputation temporarily or even permanently. Follow all of these...
We’ve recently seen that public relations and other comms careers (not to mention journalism and media jobs) are among the most stressful job choices out there. New scientific research from behavioral psychology-focused workplace engagement firm meQuilibrium reveals...
As fake news and other disinformation regularly infiltrates news sources, and with reputational crises potentially around every (social) corner, building and maintaining trust is the most crucial issue now facing the public relations profession, according to a new...
Working in a fast-paced industry like PR forces you to adjust your day on the fly, often leaving your schedule in shambles so you can jump on the breaking news that just popped in an effort to get your client some press. It’s fun, exciting, and why I love the...