The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified...
As a constantly evolving field, public relations continues to be a dynamic and interesting field to work in. Keeping up with the evolving PR landscape while also providing value to clients can be a time consuming and overwhelming endeavor at times. Sometimes it feels...
What's the employment outlook for creative talent? According to The Creative Group's latest State of Creative Hiring research, 60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019. Thirty-seven percent of...
With the new year comes a sense of renewed vigor and energy, which is precisely what you need when you intend to expand your PR agency in 2019. Expansion is not something that can happen overnight. It requires careful planning to ensure that you achieve optimum...
As 2018 comes to an end and a new year looms on the horizon, PR expert Denise Blackburn-Gay, APR, president and CEO of Marketing Strategies., Inc., offers the following public relations strategies for a successful 2019: The need for strategic planning While many...
Great marketing requires a great plan. If you make fundamental mistakes in creating that plan, everything going forward is going to be flawed. Does this mean that things are doomed to failure? No, but shouldn’t your sights be set a bit higher? You’ll spend significant...
You might have the best product in the world, but if nobody outside your office is aware of it, then you aren’t going to be able to sell it—which makes your PR department one of the most important parts of your business. Effective public relations (and the marketing...
Learning how to be successful in a public relations agency is a stressful on-the-job, sink-or-swim, immersive experience—but there’s no reason to learn all the lessons the hard way, right? We are agency pros based out of London (Shalon) and New York (Kristin). (Hi...
Public relations is one of the most malleable and agile industries out there—and as a result, methods that worked just a few short years ago might not serve you well in the coming year. Since 2019 is just weeks away, it’s a good time to examine some of the major...
Whether you’re a recent public relations graduate entering the field or an experienced PR professional looking for your fifth job, it is likely that one thing is at the forefront of your mind during the job search process—a nice salary. While six-figure jobs with...
The level of distrust in the media levied by the current administration is clearly filtering to the consumer level—but it is also impacting media buying and content placement goals throughout government. According to new research from business intelligence and...
Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. Bospar’s Curtis Sparrer has received the highest honor in the...