The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local.
This comprehensive list forecasts how geopolitical uncertainty, the rise of Artificial Intelligence, increasing polarization of opinion and other hot topics will bring communications challenges to organizations.
Here is a sample of some of the items on Worldcom’s report. To see the complete collection, download the full report here.
Worldcom also released its Top 10 Communications Recommendations for 2019 as a companion list. This advice is designed to help organizations deliver outstanding communications results next year. It includes carrying out reviews on privacy practices, values and culture as well as recommendations for employee engagement, innovation and more.
Worldcom’s Top 10 Communications Recommendations for 2019:
“The seeds sown in 2018 will bring significant challenges and opportunities in 2019,” said Roger Hurni, chairman of Worldcom and managing partner at Off Madison Ave, in a news release. “We hope our predictions and recommendations will help organizations all over the world address the challenges they face more effectively so that they achieve their business goals with greater certainty.”
Want more like this?
Subscribe to get daily or weekly PR News updates from Bulldog Reporter
More than 6 in 10 (61 percent) Americans are concerned about the products they put in, on and around their bodies—but a third (34 percent) say they rarely or never research product claims, new research from public health and safety org NSF International reveals. All...
In a world where positive reviews hold more value than paid ads and, thus, bring in more revenue, it's only logical that businesses would be going the extra mile in an attempt to encourage people to leave a positive review. How would you react if we were to tell you...
Most of us have heard the famous phrase, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Unfortunately, these days, you don't have complete control over your own reputation. There was a time when, as long as your company didn't...