Whenever I hear Hotwire described as a midsize agency, I consider it a badge of honor. We’re big enough to give ambitious CMOs and others on the client side the national and international support they need. But we’re certainly not a cumbersome behemoth like the...
You still find joy in taking marketing campaigns and turning them into real money spinners, but you may have lost the enthusiasm you once had for the world of advertising. To remedy this and to get you enjoying what you do again, why not branch out from the agency...
Video has taken the marketing world by storm, and with great cause. From stronger brand and product recognition to increased conversion rates, video is a multi-sensory platform that is seemingly ready-made for marketing and advertising purposes. However, if your...
For some business owners, the idea of working with other companies might be a good idea, but they think that working hard to grow and develop their own business is more important. They might not have the time to think about working with other businesses, so it gets...
Working longer hours fewer days a week could be good for business, according to new research from staffing firm The Creative Group. Half of marketing and advertising hiring decision makers (50 percent) surveyed feel productivity would increase if their company...
A Q&A with Dustin Hoyman, Director of Business Growth at Outdoor Adventure Marketing Relationships matter, but ROI matters more. This is the tough lesson that agencies are learning as brands challenge the traditional agency model. That’s why it’s important for...
Nothing fills me with existential dread like sitting down to write a media pitch. Give me the sweet relief of an 800-word byline ghostwritten under a soul-crushing deadline. Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely...
In 2016, companies spent $65 billion on SEO services—tripling what was predicted would be spent in 2008. According to SEO expert Russ Cuthrell, CEO of Michigan-based Spyder Byte Media, with $79-80 billion now projected for SEO spending in 2020, SEO has transitioned...
Staying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business. Only 12 percent of Fortune 500 companies operating in 1955 survived to the year 2016. You can be sure that the ones that thrived were...
If you had told me at the beginning of my university career in 2015, as I sat in a large, crowded seminar room surrounded by strangers and a textbook pile taller than me, that I would be a PR Account Manager in three years’ time, I probably would have asked the...
Communication is an art and a science. To be good at it, you have to learn, and you have to practice what you are learning to develop the basic principles in actual conversation. All that may seem obvious—but, every day, someone gives up because they “don’t...
A few years ago, I was talking about careers with a friend when she said, “Tawanda, tech jobs are really on the rise right now, you should look into the industry.” The comment threw me completely off guard. I have a liberal arts degree and my experience was primarily...