The battle for vocal supremacy through voice-first devices is well underway with two of the largest digital players—Amazon and Google—leading the pack, followed by Apple, Microsoft and Samsung, and is undeniably going to have a huge impact on advertising budgets. It’s...
Though it is impossible to be completely in charge of your company’s image in today’s digital economy, you can do a lot to help steer public opinion in your favor. PR is a very important part of every business, but it cannot be done without innovative technology to...
“My last PR firm didn’t deliver.” It’s something we hear a lot from potential clients and it’s a common theme my colleagues at other agencies tell me too. While many times that disappointment isn’t the fault of the agency or consultant—some people simply want craft...
Finding the right spokesperson can make all the difference in a PR campaign’s success, as this personality is the one who can lend the effort a combination of authority, passion and authenticity—Boehringer Ingelheim and Ogilvy demonstrated that effectiveness in its...
Other than skin cancer, prostate is the most common form of cancer affecting men today, and the risk of prostate cancer is elevated in men over 40, African Americans and men with a family history of the disease. Cancer Treatment Centers of America® (CTCA) saw an...
With the ever-changing tide of the communications industry, it can be difficult to say that the art of PR and marketing is ever truly mastered. PR has transitioned from physically clipping media client coverage from the pages of magazines and newspapers to tweeting...
There are all kinds of ways to see your career come screeching to a halt—just ask fallen politicians like John Edwards or once-leading actors like Michael Richards. The public relations field can contain the same kinds of career-ending landmines, according to new...
In his book, “The Power of Habit: Why We Do What We Do in Life and Business,” New York Times business reporter Charles Duhigg explores the neurology of habits, why habits form in human beings, and how we can change them through a systematic approach of identifying...
PR firms that crank out boilerplate content and bill by the hour might as well snail-mail handwritten press releases about how their client is “thrilled” about something. Technology and consumer preferences for receiving information change daily. Google—which...
Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Great publicity must be earned....
Public relations is among those industries that have undergone major shifts in recent years. Thanks to modern gadgets, improved connectivity, and social media, working in PR is now as fashionable as ever. That said, although many graduates, would-be journalists, and...
America’s institutions of higher learning are letting their public relations graduates down. And as a result, you recent PR graduates have little choice but to let America’s marketing and PR agencies down. Big time. There’s no other way to look at it. Here at 919...