When you’re first starting your content marketing efforts, finding a topic that resonates with your audience might be tough, and the wrong topic, coupled with weak or misplaced reach, almost always makes for low engagement. Luckily, if you use social media...
All of a sudden, it seems like everyone is experiencing a network glitch. Last week, United Airlines grounded all of its U.S. flights for two hours, causing massive delays, over an automation issue. About an hour and a half later, all trading on the New York Stock...
It was a virtual certainty that Subway would suspend its relationship with Jared Fogle after police seized computers from his Indiana home as part of an investigation into child pornography. The privately held company had to take this action—and quickly—to preserve...
As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use. TV Share of Clock—the first of four studies in...
Call it the little startup that could: SourceRise, a two-person website that’s only a year old, surprised even its founder when it recently nabbed The Global Editors Network’s best media startup prize. Based in New York, SourceRise acts as a matchmaker for journalists...
So you’ve done your media analysis, and have identified your top authors and publications. You’ve also completed your media list. Now what? You have to make media calls. Whether you’re following-up on a pitch previously sent via email, calling to pitch a new story, or...
Earlier in June we saw Reddit up-in-arms over new interim CEO Ellen Pao, who quickly became target to severe backlash from the community after establishing that Reddit would no longer be a “completely free-speech platform.” As such, many users transitioned their way...
Lack of a single customer view, an inability to deal with large amounts of data and lack of time for optimization are among the challenges that cause the biggest headaches for modern marketers, according to new research from Econsultancy, in partnership...
As consumers tune out banner ads and fast forward through commercials, brands need to refocus their marketing priorities and shift resources to non-interruptive methods, said Tom Gerace, CEO and founder of marketing and storytelling firm Skyword, at the company’s...
Managed public cloud provider 2nd Watch recently released survey results showing that most companies are actively working on big data projects and have dedicated significant dollars to their efforts. The online survey, conducted the first two weeks in May, included...
84% of Marcoms Professionals Use Influencer Engagement Strategies The evolution of company PR outreach to online influencers such as bloggers, social media users, online journalists and other experts is showing many signs of maturity—in fact, this growing influencer...
Communications professionals use targeted media lists to ensure their press releases and pitches aren’t blindly sent out into the media abyss. Quality over quantity, as the old adage goes. Lists focused to specific journalists and authors will ultimately result in...