Social media has fundamentally and permanently altered the way in which businesses engage the public. As a communicative channel, it’s removed some of the barriers that once existed between brands and their customers. But it’s also increased the number of challenges...
More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms. The data suggests that social media, while a versatile tool, may not be the best marketing tool...
Forty-four percent of social media users still have a negative opinion of Facebook because of the Cambridge Analytica data breach, according to a new survey from business news and how-to website The Manifest. The distrust stems from the incident last March when news...
In a new research report, cultural insights platform Suzy asked U.S. consumers where they are most likely to first hear about the latest in healthy food trends—and the results, powered by the platform's on-demand network of more than one million consumers, may...
A common strategy for growing your Instagram account is by misrepresenting your reach and influence—the purchasing of followers and likes from black market sites is rife. While building a following is certainly about the numbers, fake followers are typically bots that...
On February 25, 2019, the SEC sought a court order for Elon Musk to show cause on why he shouldn’t be held in contempt for violating a previous agreement with the Commission. Part of that previous agreement required Musk to comply with pre-approval procedures on...
Small businesses recognize that their online reputation can impact their success. As a result, 88 percent of small businesses monitor their reputation online. Social media is a low-cost, high-impact platform small businesses can use to track what people say about...
It's only been over the past few years that brands have started to pay close attention to customer activity on social media. It took a combination of the smartphone and a few popular social networks, such as Facebook and Twitter, for brands to notice that customers...
Despite the rise in available data and overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. But why? Are most marketers struggling to build a concise...
Brand evangelism is the holy grail of brands. Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by these kinds of consumer...
It should be no surprise that there is a generational difference in the content that influences people to visit a company's website from social media, according to a new survey from creative portfolio website Visual Objects. One key difference involves eye-catching...
Whether watching the news, scrolling through social media or talking with friends, it has become overwhelmingly clear that our world is fraught with social and political strife. New research from social media listening firm Sprout Social reveals that four out of five...