It’s no secret that social media is rife with controversy, from their own indiscretions to the political fight your neighbors are having for all to see. These days, it seems as if positive news is hard to find from the moment you log on, and no matter how much one...
According to new research from Zipwhip, a cloud software platform for two-way business texting, consumers and small business owners alike not only find value in text messaging, but want to engage in the mutually beneficial practice more frequently, with 56 percent of...
Blogging is one of the most effective tools that every business owner has right at their fingertips. You can establish your brand and publicize it at the same time. There is little in the way of personal marketing quite like blogging. Every business needs a blog For a...
When you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? On the surface, this doesn’t seem important. After all, as long as the message reaches your target audience and doesn’t harm your brand’s...
Whether you are promoting your own online shop or writing service, we bet that you have a lot of features to show your audience. Vlogs—blogs with video content—are proven to be engaging: when choosing between text and video, it is becoming quite obvious that short,...
Social media is increasingly essential to marketing success, yet many businesses don't understand how to find the proper resources for the process. New research from B2B news and how-to website The Manifest finds that businesses primarily use in-house staff for social...
Misinformation, fake news and data privacy concerns are seeding doubt in consumers around the integrity and authenticity of today’s brands and businesses. But faced with this crisis in trust, brands are presented with a unique opportunity to restore consumers’...
Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users. On average, users under 25 spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day. Considering these stats, it’s clear...
We recently reported that Facebook has knocked Instagram off its perch as leading influencer marketing social channel, and it looks like the mighty FB has unseated another long-time social dominator. YouTube is practically synonymous with “online video,” but new...
If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. According to Instagram’s latest numbers, its Stories platform boasts 400 million daily users. Not only is it...
With a new election season in the U.S. underway, sure to become increasingly big news as November nears—and even more sure to be a divisive, hyper-partisan, mud-slinging event, perhaps one of the worst ever, much of which could likely play out via social media...
How much dust should you kick up to get your client’s brand noticed on social media? Some marketers would argue a lot. We are in an age where people are completely saturated by brand messaging and advertising. So, brands have little choice but to come up with...